SINGAPOREANS are frequent flyers with almost all (91 per cent) surveyed in a study by DataSpark having gone overseas often either for business or leisure in the past year.
The study, which surveyed 1,694 Singaporeans’ travel habits, found them to be knowledgeable travellers who prioritise on enjoying their trip via shopping, food, rest and relaxation, as well as experiencing of the local culture.
Additionally, the study found a typical Singaporean traveller to be getting travel information from an average of 3.6 sources, with travel websites being the most popular at 66 per cent, and outdoor ads gaining the least attention at seven per cent.
