ASIAN travellers are finding Australia and farther destinations of Hawaii and New Zealand most enticing this year, according to the Asian Outbound Traveller Survey 2013 conducted by online survey company AIP.
Respondents from 11 out of the 12 Asian countries surveyed chose Australia as one of the most attractive, followed by Hawaii (nine) and New Zealand (six).
Interestingly, although Singapore topped as the most visited destination among Asian outbound travellers in 2013, followed closely by Australia and Hong Kong, respondents indicated the Lion City as the least attractive this year.
Other findings include:
• Average nights of stay, with India recording the highest at 9.7 and Japan, the lowest at 4.8
• Type of recent trip, with India, China, Vietnam, Taiwan, Thailand, Indonesia and South Korea indicating full packages
• Hotel category of recent trip, with more Singapore, Taiwan and Hong Kong respondents indicating stays at four- and five-star accommodation, while those from Japan, Malaysia, Indonesia and the Philippines preferred three-star and budget categories
The survey was conducted in January with 12,000 participants, involving 1,000 from each of the 12 Asian territories in the study – Singapore, Malaysia, Indonesia, China, Vietnam, the Philippines, Taiwan, Thailand, India, Japan, South Korea and Hong Kong. Results were analysed by WisdomAsia.
