S’pore Grand Prix holds longhaul markets spellbound

THE magic of the Formula 1 (F1) Singapore Grand Prix has cast a wide spell, drawing visitors even from recession-hit markets such as the UK, while bookings show that race-goers are making a long weekend of the event this year.

The Australians, British and Americans rank as the top source markets for arrivals during this year’s F1 season in Singapore, according to a study by Amadeus and market research and consultancy firm, Forward Data. Based on bookings made until September 1, Australia accounts for 23 per cent of bookings, followed by the UK at 12 per cent and the US at eight per cent.

Although Australia is the top source market, F1 fans from London make up the highest number of travellers from any one city, responsible for nine per cent of bookings this season. New Zealand, in particular, also saw a 34 per cent hike in the number of bookings this year.

Although Amadeus and Forward Data noted that current bookings were three per cent lower year-on-year, last-minute bookings were expected to have a major impact. Last year’s numbers reveal that 33 per cent of final F1 arrival figures had not yet been booked three weeks before the first race.

Tourists flying into Singapore for the race are also increasingly making a long weekend of it, with arrivals peaking today.

Sponsored Post

LEAVE A REPLY

*Comment moderation is in use. Please do not submit your comment twice.