Tag: Tourism Australia
Signature Experiences of Australia debuts in South-east Asia
Tourism Australia’s Signature Experiences of Australia – a programme which supports industry collaboration across a variety of special interest sectors – made its debut...
Strike up the brand
Adelaide seizes the opportunity to showcase its finest to international incentive planners, and rebuild relationships in a fiercely competitive industry
Good conditions fuel strong Indian outbound to Australia
Tourism Australia is recording strong demand from the Indian market on the back of enhanced air capacity, a friendly visa regime, and growing interest...
Tourism Australia’s B2B event in India sees record participation
Tourism Australia’s Australia Marketplace India (AMI), held from July 23 to 25 in Bengaluru, marked an attendance breakthrough, with participation from 94 Indian travel...
Tourism Australia promotes Karen Saw to country manager Malaysia
Karen Saw has been promoted to country manager Malaysia, where she will take the lead in driving Tourism Australia’s local market strategy.
In her new...
Springing forth
Australia has been ramping up marketing campaigns to pave a strong road to international travel recovery. By Rachel AJ Le
A confidence challenge
Post-lockdown travel requires greater planning ahead but stakeholders are confident that good destination marketing and eased restrictions will help to build back travel confidence. By Rachel AJ Lee
Tourism Australia fires up trade initiatives to revive Indian market
With the Indian school holidays coming round between April and June, Tourism Australia has rolled out initiatives to rebuild Indian arrivals lost over the...
