Tag: PATA Knowledge Forum
Personalisation and privacy key as travellers expect frictionless experiences
Today’s travellers want personalised, seamless and instant, whether at the trip planning stage or during the trip itself, say industry experts during the Connected...
Young professionals spill travel and job expectations at PATA Knowledge Forum
As the next generation begins to explore more of the world, what they want from travel is markedly different from previous generations.
According to three...
Overhaul needed for tourism measurement
Measuring tourism success has to go beyond simply tallying visitor arrivals or tracking tourism expenditure – a more holistic approach should take into account...
