Tag: Hospitality Marketing
Ascott loyalty programme nears 10-million-member mark
The Ascott Star Rewards (ASR) loyalty programme, which debuted in 2019, is on track to reach 10 million members by the end of 2026,...
Personalisation, AI can help hoteliers drive ancillary revenue
With the rise of more sophisticated online bookers, hotels can cut their reliance on OTAs and grow revenue by changing their marketing strategy through...
