Tag: Digital Marketing
Hotels embrace AI and direct bookings to reshape digital marketing
Artificial intelligence (AI), direct bookings, and secure payment systems are reshaping digital marketing, as hotels and travel brands adapt to a cookie-less environment and...
“Mono-searching” in travel procurement among consumers is obsolete, claims travel specialist
In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting...
Tourism Malaysia unveils interactive e-brochures as part of digital push
Tourism Malaysia has rolled out five new interactive brochures and travel guides, in a rebranding of the agency's digital travel brochures.
Dubbed Interactive Digital Brochures,...
