Asia/Singapore Thursday, 9th April 2026
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Expedia Group picks out eight trends driving next year’s travel plans

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Expedia Group has unveiled its annual data-driven outlook for travel trends in the new year.

Unpack ’25 harnesses first-party travel data, insights from 25,000 travellers, and the latest industry innovation to identify eight noteworthy travel trends for 2025.

Respondents say they will travel great distances to see natural phenomena in real life; ritual courtship dance of Red-crowned Cranes in Hokkaido, pictured

1. Detour destinations
In 2025, travellers are not only visiting the tried-and-true tourist destinations, but also adding detours. Expedia’s destinations of the year are near popular hotspots, making them ideal day trips while also being attractive as main attractions. In the hunt for the less crowded and less well-known, 63% of consumers say they are likely to visit a detour destination on their next trip.

The 10 trending Detour Destinations for 2025 based on increase in flight searches include Reims, France (detour from Paris); Brescia, Italy (detour from Milan); Cozumel, Mexico (detour from Cancun); Santa Barbara, California, the US (detour from Los Angeles); Waikato, New Zealand (detour from Auckland); Girona, Spain (detour from Barcelona); Fukuoka, Japan (detour from Tokyo); Abu Dhabi, the UAE (detour from Dubai); Krabi, Thailand (detour from Phuket); and Canmore, Alberta, Canada (detour from Calgary).

2. Goods getaways
TikTok has inspired travellers to take trips in search of share-worthy speciality goods. Whether it is a viral chocolate bar from Dubai, butter from France, skincare products from South Korea, or Japanese candy, travellers are making extra space in their carry-ons for unique treasures, even creating entire trips around getting the goods.

When going on holiday, 39% of travellers visit grocery stores or supermarkets and 44% shop for local goods they cannot get at home. Coffee tours in Costa Rica, tea tastings in China, and matcha experiences in Japan are some of the most popular goods getaway experiences bookable on Expedia.

3. All-inclusive era
Today’s all-inclusive resorts are attracting Gen Z travellers who seek stress-free stays and a good deal. One-third of these travellers said their perception of all-inclusive hotels has changed for the better and 42% say an all-inclusive resort would be their preferred hotel type. The top three reasons Gen Z travellers are drawn to all-inclusive resorts are minimal stress (41%), ease of booking (39%), and for luxury (38%).

4. Hotel restaurant renaissance
When booking hotels, travellers are not just making room reservations – they’re making dinner reservations, too. Hotels around the world have opened restaurants featuring Michelin-starred chefs and rotating seasonal menus to attract guests.

Travellers are seeking standout hotel dining experiences; positive reviews about hotel restaurants, chefs and bars increased by 40% YoY on Hotels.com. Furthermore, nearly a third of travellers say room service from a famous hotel restaurant would make them more likely to book, while 31% say restaurant tables reserved exclusively for hotel guests would be their top reason.

5. JOMO travel
In 2025, travellers will embrace JOMO – the joy of missing out. JOMO travel means doing less on holiday to escape the hustle and bustle of everyday life and staying at cosy cabins or peaceful beach houses to boost relaxation and reconnection. Two-thirds (62%) of travellers say these types of trips reduce stress and anxiety, and nearly half say that it enhances quality time with loved ones.

The best way to experience JOMO travel is from a beach house, lakeside lodge or mountain chalet. The top holiday rental amenities JOMO travellers are seeking are pools, tranquil gardens, hot tubs and porches with a view.

6. The phenomena list
Droves of travellers booked private holiday homes along the path of totality to see the total solar eclipse in 2024, proving people will travel great distances to see natural phenomena in real life. Survey data revealed that the Northern Lights (61%) are the top phenomenon travellers want to see, followed by geological phenomena (30%) like volcanoes, geysers and hot springs. 80% of travellers say it is important to stay in a place that offers prime viewing for these natural wonders, so it is no surprise that private holiday homes in secluded or rural destinations are ideal for phenomena-seekers.

Vrbo hand-picked these natural phenomena that travellers will want a front-row seat to in 2025:

  • International Dark Sky Park – Arches National Park, the US
  • Synchronous firefly season – Great Smoky Mountains, the US
  • Penguin parade – Phillip Island, Australia
  • Bioluminescent plankton – Vero Beach, the US
  • ‘Black Sun’ starlings’ migration – Wadden Sea National Park, Denmark
  • Ballet of Japanese cranes – Hokkaido, Japan
  • Highest tides in the world, walk on the ocean floor – Bay of Fundy, Canada
  • Starling murmurations – Somerset, the UK
  • Volcanoes, lava fields and black sand beaches – Reykjavík, Iceland
  • Northern Lights – Lapland region, Finland

7. Set-jetting forecast for 2025
From binge-worthy streaming shows to reality TV, travellers keep turning to the screen for trip inspiration. Since Expedia Group identified set-jetting as a travel behaviour in 2022, the trend continues to grow. Two-thirds of travellers say that films, streaming services and TV shows have influenced their travel choices, a 16% increase from last year.

For the second year, Expedia Group’s units, Expedia, Hotels.com, and Vrbo, compiled the Set-Jetting Forecast to reveal what entertainment-inspired destinations travellers will head to in 2025: Dubai inspired by The Real Housewives of Dubai; Montana and Wyoming inspired by Yellowstone; New York City inspired by And Just Like That…; Cape Town inspired by One Piece; and Scotland inspired by The Traitors.

8. One-click trips
Half of consumers make daily, weekly or monthly purchases because of trusted influencer content. Although shopping on Instagram and TikTok has become the new normal for lower-ticket items like fashion and beauty, travel shopping on social media is still in its early stages. Half of consumers say they have wanted to book a trip they saw on their social feeds, but cited time and complexity as the primary barriers. In response to this, Expedia recently launched the travel industry’s first shop-able storefronts curated by social media creators, tastemakers and brands with more than 100 Travel Shops live on the Expedia app.

Malaysia Airlines, IndiGo to boost travel between Malaysia and India

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Resorts World One to homeport in Keelung next year

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Resorts World Cruises (RWC) will return to homeport in Keelung with the Resorts World One from April 30 to November 9, 2025, and will introduce new itineraries to boost inbound Fly-Cruise passengers from all parts of Asia to board the ship from Keelung to Japan.

The 1800-cruise passenger ship will feature popular and new itineraries to Japan for its three-, four-, and six-day cruises to Okinawa, as well as to the main islands of Kyushu, Honshu and Shikoku.

Resorts World One will homeport in Keelung from April 30 to November 9 next year

Resorts World One will be the first cruise line to depart from Keelung on Sundays to offer 15 sailings for the six-day Osaka (via Wakayama)-Kochi Cruise, which coincides with the World Expo 2025 Osaka held until October 13, 2025. Fans of the expo cruising aboard may join the shore excursions with pre-arranged entry tickets to the 155-hectare expo site.

All cruises during the peak holiday season in July and August will be to Osaka and Kochi, as families will be able to take their children to see exhibits from 161 countries at the Expo 2025 Osaka.

Cruising guests can also elect to have shore excursions to the historical city of Kyoto and also visit the diverse attractions of Wakayama, which has the UNESCO World Heritage site of Koyasan; the Wakayama Castle; onsens; and dine at seafood restaurants in Japan.

In the Shikoku region, attractions at Kochi city comprise the Shimanto River Valley, Kochi Castle, Chikurin-ji Temple, Harimaya Bridge, Ryugu Shrine and more.

RWC will also re-introduce the popular itineraries from Keelung to Okinawa and Kyushu for the upcoming 2025 seasonal deployment, including a total of eight sailings departing on Sundays for the six-day cruise to Kumamoto, Kagoshima and Naha and the six-day Nagasaki-Kagoshima-Naha cruise. The four-day Okinawa cruises departing on selected Sundays will also cruise to both Naha and Miyakojima, while the three-day Okinawa (Ishigaki or Miyakojima) cruise will depart on Fridays and selected Wednesdays.

“As our deployments had spurred the overall local economy with cruise passengers, demand for transportation and accommodation, local sourcing of supplies and services, creating job employment opportunities etc., we look forward to future growth together in 2025,” said Michael Goh, president, RWC.

Lufthansa Group welcomes new senior director sales – Southeast Asia and the Pacific

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Brendan Shashoua has been appointed as Lufthansa Group’s senior director sales – Southeast Asia and the Pacific. He will be based in Singapore.

Having begun his Lufthansa Group career in revenue management at SWISS in 2011, he will now lead the group’s sales force across South-east Asia and the Pacific region in his new role.

Four Seasons Hotel Singapore announces two key promotions

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Travel desires spike this holiday season: Sojern study

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Sojern’s latest travel data ahead of the holiday season and beyond – pulled as of October 1 – shows that travellers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap and influencing how travel decisions are made.

Compared to 2023, more consumers are opting for road trips over air travel, if they are travelling at all. Sojern data shows upscale and luxury hotel prices have risen by 1.7% and 1.4%, while economy lodging remains steady, reflecting growing demand for higher-end accommodation.

Demand for Asia is up among travellers from the US and Europe this holiday season; El Nido, Palawan, the Philippines pictured

“Unlike the pandemic where travellers chose less crowded destinations, those who are travelling are going back to more popular and expensive cities – and they’re willing to pay a premium,” said Noreen Henry, chief revenue officer at Sojern.

“We saw this with Taylor Swift’s Eras Tour where booking interest traffic to European cities spiked 65% and hotel room prices were up 154%. This holiday season, we’re seeing the same trends. From events to festive outings, travellers want immersive adventures, and the travel brands that deliver personalised, magical experiences will win.”

US travel spikes for Thanksgiving and Christmas
With an estimated 4.7  million people flying over the Thanksgiving holiday, Sojern data shows that domestic flight bookings are up 4% in 2024 compared to the same time period in 2023, with Orlando taking the top spot as the Thanksgiving flight destination of choice.

Meanwhile, domestic travel during Christmas is down 15%, while travel to Europe is up 2% and Asia up 9%. Top destinations internationally are Mexico, the UK, Canada and Dominican Republic.

European cities delight international travellers while Europeans flock to Asia
Europe’s festive flair and array of Christmas markets have long attracted travellers from around the world – and this year is no exception. However, while travellers from around the world are packing their bags and jetting off to major European cities, Europeans have other plans. Currently, domestic flight bookings are down 26% and bookings within Europe are down 5%. Fflight bookings to Asia (14%), Latin America (3%), and non-conflict countries within the Middle East and Africa (3%) are all up, indicating that Europeans either prefer to drive for their holiday experiences or embark on long-distance adventures.

London, with its charming pubs and festive holiday displays, stands as Europe’s top destination this season, capturing 79.1% of flight bookings and 89.7% of hotel reservations.

With bustling Christmas markets, Germany and Austria have long been popular destinations. International travel to Germany is up 7% while travel to Vienna is scooping up 80% of Austria’s holiday flight bookings.

Paris is still riding high off the 2024 Summer Olympics as one of the most in-demand destinations in Europe. Overall, domestic travel within France is down 41%, but international travel is only down 1%. Much like other European destinations, domestic travel within Italy and Spain is down, but international travel is up 13% and 11%, respectively, with visitors choosing major cities, such as Rome, Milan, Florence, Venice, Madrid, and Barcelona.

Abu Dhabi and Saudi Arabia gain favour ahead of major events and travel peak
Formula One events attract significant crowds. The UAE is gearing up for the Abu Dhabi Grand Prix (December 6 to 8), with flight bookings from the past 30 days showing a 9% overall increase for December. Regional bookings are up 13%, and international travel is up 4% compared to 2023. Meanwhile, Saudi Arabia is experiencing rising demand as it enters peak travel season, with international flight bookings up 15% and regional travel surging by 38%.

Travellers skirt traditional ski destinations in favour of Japan
Preferences for holiday skiing are changing. American and Canadian ski destination hotel bookings are down between 9% and 18%, and European ski tourism is seeing similar patterns. Japan is emerging as a top ski destination, with hotel bookings up 417% compared to last year.

Chinese New Year bookings are down
Chinese New Year in 2025 runs from January 28 to February 3, and is driving travel across Asia-Pacific. Singapore is typically a huge draw, but current hotel bookings are down 11.55% overall compared to the same period in 2024, with domestic bookings down 26%.

Singapore is China’s top destination for the holiday, capturing 14.8% of non-intra-regional Asia-Pacific travel. While some Chinese travellers are flying for the holiday, flight bookings are down 18.82%. Hotel bookings are up 10.41% compared to 2023, indicating a higher demand for domestic travel, but likely by rail or car.

2025 and beyond
Sojern observes that today’s travellers are more experience-driven than ever, investing heavily in attending concerts, events, and major sports like the FIFA World Cup. In 2022, Qatar hosted the FIFA World Cup, spiking international lodging searches by 541% worldwide. Next up, Canada, Mexico, and the US will host the 2026 FIFA World Cup, drawing travellers from around the world to cheer for their teams.

As travellers increasingly seek out experiences, they are willing to spend more, driving up both costs and expectations. In response, the travel industry is embracing innovative solutions, such as Generative AI, to better understand guests and deliver personalised experiences at scale. This year marks just the beginning, as the adoption of these cutting-edge tools is set to grow well into 2025 and beyond.

Yamanashi Prefecture draws up plans to improve Mount Fuji’s tourism infrastructure

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Proposed tourism developments, which include a light railway, high-end hotel and convention facilities, at Mount Fuji will soon make Japan’s most famous peak an even more accessible and welcoming destination.

Ambitious plans are underway to construct a light railway to around half-way up Mount Fuji. Blueprints show a terminus at the Fifth Station on the south flank of the mountain. The Fifth Station is at 2,305 metres above sea level and can presently be accessed by road, serving as the most popular starting point for hikers planning to ascend to the 3,776-metre peak.

The lack of accommodation facilities at Mount Fuji’s Fifth Station has discouraged visitors from exploring the area in depth

The Yamanashi prefectural government also announced the construction of a 40-room, high-end hotel close to the Fifth Station, and an international conference centre and other accommodation and infrastructure options close to the mountain. There are plans to collaborate with other local tourist facilities, such as the Fuji-Q Highland amusement park.

The government expects to charge 10,000 yen (US$67) for a round-trip ticket on the railway and anticipates that the line could generate around 1.56 trillion yen in the four decades after completion.

“We are considering the development of the base of the mountain and the Fifth Station in harmony with the surrounding natural environment,” said Katsuhiro Iwama, promotion director in the Yamanashi government’s Fuji-san Conservation and Tourism Ecosystem Promotion Division.

“Particularly at the Fifth Station, there is a lack of accommodation facilities for visitors to fully enjoy their stay,” he said. “Although there are activities such as watching the sun rise and taking walks without climbing to the summit, many visitors leave without realising this due to their short stay. We believe that building a hotel can be a tool to enhance the appeal of the Fifth Station.”

The prefecture also hopes that a regular train service will help to limit numbers of visitors to the UNESCO-listed mountain, which has experienced significant problems with overtourism since Japan reopened to tourists after the pandemic.

New hotels: DoubleTree by Hilton Vientiane, Avani Ratchada Bangkok and more

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DoubleTree by Hilton Vientiane’s twin guest room with balcony

DoubleTree by Hilton Vientiane, Laos
The 188-key DoubleTree by Hilton Vientiane is about a 15-minute drive from Wattay International Airport and a half-hour drive from the high-speed Vientiane Railway Station.

The hotel features three dining outlets, rooftop pool, fitness centre, and over 550m2 of event spaces.

The hotel is ideal for accessing various attractions such as That Dam, an iconic stupa in the heart of the city centre, the Presidential Palace, and Sisaket Temple. It is also near the financial district.

Avani Ratchada Bangkok’s presidential suite

Avani Ratchada Bangkok, Thailand
Avani Ratchada Bangkok features 402 rooms, and a 169m2 presidential suite which includes a dining room that seats eight guests, a cocktail bar, and a private sauna.

Within the hotel are restaurants, lounge, grab-and-go outlet, pool bar, swimming pool, gym, spa, and 11 versatile event venues.

Just steps away is the vibrant Ratchada district, known for its night markets, including the Jodd Fair Market and Huai Kwang Market, as well as Thailand Cultural Centre, Muangthai Rachadalai Theatre, Fortune IT Lifestyle Mall, and Central Rama 9.

Avani Ratchada Bangkok offers seamless connectivity with the city via Phra Ram 9 MRT Station and proximity to the Airport Rail Link and BTS Skytrain.

Novotel Nara

Novotel Nara, Japan
Situated along the Saho River, known for its cherry blossom trees, Novotel Nara is just an eight-minute walk from Shin-Omiya Station and a five-minute cab ride from Nara Station.

There are 264 guestrooms, including executive suites, all-day dining restaurant that features organic and locally sourced dishes, a social lounge, rooftop terrace, fitness centre, two banquet spaces, and a wellness lounge with a children’s area.

The hotel is also close to the city’s UNESCO World Heritage sites.

Dorsett Changi City Singapore

Dorsett Changi City Singapore, Singapore
Dorsett Changi City Singapore takes over the former Capri by Fraser, Changi City, located in Changi Business Park. The hotel is adjacent to the Expo MRT Interchange station and guests can look forward to seamless connectivity to both Changi Airport and the city.

Dorsett Changi City Singapore offers 313 rooms ranging from 32m2 to 70m2. Each room features a kitchenette, an integrated living area, and an en-suite bathroom. Amenities include an outdoor swimming pool, gym, restaurant and laundrette facilities.

AirAsia sets sights on serving North America, Europe, and Africa by 2030

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Fernandes: AirAsia plans to cover the world by 2030

AirAsia has ambitious plans of growing its network into Africa and Europe, and making its foray into North America in the coming years, shared Capital A CEO, Tony Fernandes. This will ultimately solidify Kuala Lumpur as the world’s leading low-cost carrier megahub.

The airline was recently recognised by OAG’s 2024 Megahubs Index as the leading contributor to Kuala Lumpur International Airport’s status as the top global low-cost carrier megahub.

Fernandes: AirAsia plans to cover the world by 2030

By 2025, AirAsia plans to increase its operational fleet from 63 to 73 aircraft, supporting growth in daily flights from 230 to 258, and boosting its network by adding eight new destinations, thus expanding its current network from 98 to 106 destinations.

Fernandes shared that AirAsia also plans to strengthen its presence in existing markets while exploring opportunities to open new secondary airports across key regions in Asia by next year.

The focus for 2026 and 2027 will be on expanding into strategic markets in the Pacific, East Asia and Africa. In 2028, AirAsia aims to expand its network in the Middle East and to Europe and North America by 2030.

“By 2030, we should be covering the world,” said Fernandes at a press conference.

Its newest service expansion on the cards will be four weekly direct flights from Kuala Lumpur to Nairobi on November 15, marking its entry into Africa. Fernandez shared plans to connect Tanzania with Kuala Lumpur in the near future.

At an extraordinary general meeting on October 14, 99.97 per cent of Capital A shareholders voted in favour of the proposed disposal of its aviation business to AirAsia X, thus paving the way for Capital A’s restructuring and exit from PN17 status.

PN17 stands for Practice Note 17/2005 and is issued by Bursa Malaysia relating to companies that are in financial distress. Companies that fall within the definition of PN17 will need to submit their proposal to the Approving Authority to restructure and revive the company in order to maintain the listing status.

Capital A shareholders approved a proposed plan to overhaul the airline business, which includes consolidating the group’s short- and long-haul operations under a new company, AirAsia Group.

Fernandes told reporters that the restructuring makes “so much sense as we combine the strengths of both airlines to create one global airline”.

Approval from shareholders enables Capital A to sharpen its focus on its four strategic pillars – Capital A Aviation Services, MOVE Digital, Teleport, and the Brand AA company (also known as AirAsia brand co.) – while unlocking synergies between short- and long-haul operations for greater growth and shareholder returns.

The final approval being sought from AirAsia X shareholders on October 16 will further cement these plans, positioning both companies for stronger growth as they work toward a combined airline group by the end of the year.

Disney Adventure reveals December 15, 2025 sailing and more details

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Disney Cruise Line will open Disney Adventure for bookings on December 10, 2024, with the maiden voyage set for December 15, 2025. These voyages will be three- and four-night cruises to nowhere, allowing guests to make full use of facilities and entertainment onboard.

While further details on sailing dates and pricing will be released on November 14, Sarah Fox, vice-president and regional general manager for South-east Asia, Disney Cruise Line, shared in a grand reveal event this afternoon that the “ship itself is the destination” and “there is more than enough content on this amazing ship” to encourage guests to combine three- and four-night voyages into a single, bigger adventure.

From left: Disney Cruise Line’s Stephen Cloete; Disney Signature Experiences’ Jenny Weinbloom; Walt Disney Imagineering’s Laura Cabo; Disney Cruise Line’s Sarah Fox, Daniel Cowan and Lisa Picket at the media Q&A session; photo by Rachel AJ Lee

The grand reveal event took guests through the seven themed areas planned for Disney Adventure: Disney Imagination Garden, Toy Story Place, San Fransokyo Street, Town Square, Wayfinder Bay, Disney Discovery Reef, and Marvel Landing.

In a first for Disney Cruise Line, Disney Adventure alone will house three all-new attractions on the upper decks in an adventure zone that celebrates the larger-than-life personalities from the Marvel Universe. One of the attractions will be Ironcycle Test Run – the longest rollercoaster at sea at 250m long.

There will also be “dazzling stage shows” across multiple venues on Disney Adventure, such as the Disney Imagination Stage, where the Avengers Assemble live entertainment show will play out with stunts and special effects. There will also be a show centred around Moana, and another around Captain Jack Sparrow, as well as an all-new musical spectacular, Remember, developed exclusively for the ship.

“This ship is absolutely brimming with entertainment at every turn, from bow to stern,” said Jenny Weinbloom, vice president live entertainment, Disney Signature Experiences. “Everywhere you look, there will be chances to meet and play with our characters; to hear live music, watch a performance, (or go for) karaoke, game shows and first-run films.”

More light was also shed on accommodation options. Disney magic will be infused into every stateroom – from the lead-in cabins up to the Royal Suites – with striking artwork that celebrates the spirit of Disney, Pixar, or Marvel stories. All rooms will boast complimentary 24-hour room service.

Although the ship will hold approximately 6,700 passengers, Disney Cruise Line has yet to announce the number of staterooms available.

Meanwhile, international flavours can be found onboard, with dishes inspired from the region. There will even be a bubble tea café. Disney Adventure will also offer rotational dining, Disney Cruise Line’s signature dining concept where guests will enjoy three distinctly Disney dining experiences during their voyage, with a preset dining schedule included with each booking.

Overall, Fox anticipates a positive reception for Disney Adventure in Asia-Pacific, and expects “fluctuating seasonal factors in different countries to influence demand throughout the year”.

When asked how Disney Cruise Line will support travel agents, Fox told TTG Asia that its sales team has been “actively engaged with the community, and really trying to understand what creative materials they need”.

“We look forward to a really robust relationship with them,” she remarked.