Asia/Singapore Thursday, 9th April 2026
Page 87

Airbus sees demand for 19,500 new aircraft in Asia-Pacific by 2043

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Travel loyalty programmes to prioritise personalised and flexible experiences in 2025

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According to a new report from Rocket Travel by Agoda, travel-based loyalty programmes continue to climb in popularity thanks to the sector’s ability to build loyalty through highly personalised customer experiences.

Rocket Travel by Agoda’s 2025 Trend Report reveals that the top five airline loyalty programmes alone saw a 7.75 per cent average growth in valuation from 2020 to 2023 while some travel loyalty programmes in the financial services sector have tripled in value since 2019.

The new report outlines how travel drives high levels of loyalty in commoditised marketplaces

“Unlike other industries, travel is something that people are emotionally invested in,” said Damien Pfirsch, head of Rocket Travel by Agoda, the strategic partnerships arm of Agoda. “By offering real-world experiences that customers really care about, it’s easier for brands to turn transactional relationships into long-term partnerships with their customers.”

While the report noted a dip in levels of customer satisfaction for many customer loyalty programmes post-Covid because of reductions in benefits, there was now an opportunity to reignite customer enthusiasm through more engaging online experiences. For brands using Rocket Travel by Agoda solutions, some partners have seen 40 per cent of loyalty users book more than once.

“Digital travel platforms are uniquely engineered to let customers design their own, highly personalised experience thanks to great search capabilities and a wide selection of destinations and accommodations – all at value-driven prices,” he said. “The technology is also highly customisable, so brands are able to offer their loyalty customers an enjoyable experience with all the look and feel of their main site.”

Other benefits include the ability to search based on distance to key points of interest, find refundable or flexible travel options, filters based on pricing data and localised languages. Meanwhile interactive tools proactively recommend options to the customer based on their preferences – like deep discounts for price-sensitive travel planners or options with high earning potential for points-hungry members – drive increased repeat rate and added long-term value from each customer.

“And these personalisation capabilities are only going to get stronger as the industry embraces AI,” Pfirsch noted.

The report highlighted that travel-based loyalty programmes tend to appeal to higher spending customers, presenting businesses with the opportunity to not only boost levels of customer engagement but also benefit from higher customer lifetime values.

Elsewhere the report explores how travel-based loyalty programmes offer partners the opportunity to tap into ancillary revenue streams.

“Travel loyalty programmes also offer businesses the flexibility to drive ancillary revenue through expansion into adjacent verticals such as hotels, car hire and ground transportation,” he shared. “For example, we worked closely with one of our partners to estimate that if they looked to offer trip insurance as an add on, they could boost incremental revenue by around US$1.2 million and the early results are indeed looking promising.”

Rocket Travel by Agoda leverages its extensive industry expertise to guide partners in crafting loyalty programmes that resonate with their audiences, build loyalty and support sustainable growth. With a clear focus on personalised and flexible offerings, brands can build lasting customer relationships and elevate their market presence in 2025 and beyond.

Viet the report here.

New hotels: The Standard, Singapore, Soul Boutique Hotel and more

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The Standard, Singapore

The Standard, Singapore, Singapore
The Standard, Singapore is situated just steps away from both the 150-year-old UNESCO Botanic Gardens and the Orchard Road shopping district.

Situated on Orange Grove Road, the property features 143 rooms across eight floors each with floor-to-ceiling windows, boasting views of the pool, and the lush greenery of the district.

For F&B, the hotel offers an Izakaya experience and an inventive cocktail programme, as well as a café serving an all-day menu.

Soul Boutique Hotel

Soul Boutique Hotel, Vietnam
Located just 15 minutes from Phu Quoc International Airport within the Marina Phu Quoc complex, Soul Boutique Hotel provides guests a choice of 58 beachfront rooms.

The hotel offers shared access to amenities with Sailing Club Phu Quoc, where guests can indulge in an array of activities or unwind by the beachfront.

Mandarin Bay Resort and Spa

Mandarin Bay Resort and Spa, the Philippines
Mandarin Bay Resort and Spa at Station 2 in Boracay has soft opened, featuring 365 guestrooms ranging from 38m² to 55m².

Most of its nine F&B outlets are already serving a variety of cuisines, and guests can enjoy a dip at the resort’s 220m² long pool.

Its Spa Village will soon open, followed by the convention centre.

Hotel Nikko Kaohsiung

Hotel Nikko Kaohsiung, Taiwan
The 260-key Hotel Nikko Kaohsiung is the first Nikko-branded hotel in southern Taiwan, and is located in the Asia New Bay Area of Kaohsiung City.

The hotel is easily accessible with the nearby MRT and Light Rail stations, and is just a 25-minute drive from Kaohsiung International Airport and a 1.5- hour journey from Taipei via high-speed rail.

Onsite are five restaurants, a swimming pool, gym, sauna, club lounge, and event venues.

Hilton to bring 150 Spark by Hilton hotels to India

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Hilton has signed a strategic licensing agreement with Olive by Embassy to open 150 Spark by Hilton hotels across India, marking the brand’s debut in Asia-Pacific. This agreement reinforces Hilton’s growth in South Asia and brings a new premium economy brand to the Indian market.

The first Spark by Hilton hotels will open in Southern India with a focus on Maharashtra, Andhra Pradesh, Telangana, Goa, Karnataka and Tamil Nadu.

Hilton made its debut in Nepal with the opening of Hilton Kathmandu in 2024, pictured

Launched in 2023, with 100 hotels at various stages of development, Spark by Hilton is a conversion-friendly, premium economy brand that delivers reliable essentials and service for every guest at an accessible price point. The brand will join Waldorf Astoria and Curio Collection by Hilton as newly introduced brands into South Asia, expanding the company’s portfolio in the region to eight distinct brands.

Spark by Hilton hotels in India will feature public spaces with multi-functional seating – from communal tables to rocking chairs. It will also offer to guests complimentary breakfast, featuring local items, as well as a 24-hour retail market for on-the-go travellers.

Alan Watts, president, Asia Pacific at Hilton, said: “Spark by Hilton will address a gap in the Indian market, offering affordable stays without compromise, and capturing unmet demand for value and consistency across major and smaller cities.”

“Following international debuts for Spark in the UK and Canada, there is a compelling opportunity for the brand’s flexible model, coupled with Hilton’s powerful network and commercial engine, to capitalise on the fast-growing premium economy segment in India. Alongside our long-time partner, The Embassy Group, we look forward to accelerating Hilton’s growth across this key market and welcoming many new guests into our network,” added Kevin Jacobs, chief financial officer & president, global development, Hilton.

Jitu Virwani, chairman & managing director, Embassy Group, commented: “Spark by Hilton is the ideal brand to capitalise on the country’s growing middle-class, its infrastructure investment push, and its burgeoning hospitality sector. With Embassy’s deep understanding of the market, and the local expertise of our franchise partners, we believe that this is the beginning of an exciting journey to redefine the premium economy segment.”

In 2024 alone, Hilton made its debut in Nepal with the opening of Hilton Kathmandu and expanded its full-service portfolio with the opening of DoubleTree by Hilton Whitefield. Hilton Gurugram Baani City Centre, Hilton Garden Inn Surat, and Hilton Garden Inn Jabalpur are also on track to open by the end of the year.

Phetchaburi gains culinary spotlight at PATA Destination Marketing Forum 2024

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Ayana Bali unveils new website

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Ayana Hospitality has launched Ayana Bali’s newly redesigned website that provides an immersive and intuitive experience for its guests.

Ayana Bali’s new digital presence features the four properties – Ayana Resort, Ayana Segara, Ayana Villas, and Rimba by Ayana Bali – seamlessly connected within the 90-hectare estate, and showcases Ayana Bali’s facilities, experiences, landscapes, and guest offerings.

With a reimagined digital presence, guests can now explore Ayana Bali’s four integrated resorts with ease; Rimba by Ayana Bali, pictured

Through the new website, users can explore dining options and activities available throughout the destination, such as its 14 pools, secluded beach picnics, farm-to-bar workshops, peaceful walks in the six-hectare Tevana Garden, and much more.

The redesigned website introduces interactive features and a convenient direct booking experience that guarantees the best rates, exclusive offers, and added benefits. Highlights include activity showcases that allow guests to visualise and personalise their stay by combining an array of spa, dining, cultural, and leisure experiences across the four resorts.

An interactive property map invites visitors to explore Ayana Bali in detail, zooming in on dining outlets, facilities, photo spots, and hidden corners. Additionally, eight detailed itinerary ideas offer solutions for holiday planning, ranging from Romantic Getaways and Family Fun Adventures to Rejuvenation Retreats and Creative Family Escapes, ensuring a curated itinerary across the resorts for every type of traveller.

Giordano Faggioli, general manager of Ayana Bali, commented: “Our goal was to create a digital experience that reflects the elegance and beauty of Ayana’s world-class offerings while expressing our unique integrated resort concept. We’re excited to invite visitors to explore a website that showcases the beauty of our four connected properties and the freedom guests have to envision and plan every aspect of their stay.”

Universal Studios Japan to expand Super Nintendo World area in December

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Universal Studios Japan is expanding Super Nintendo World with the world’s first Donkey Kong Country area, following its popular opening in March 2021.

Based on the video game series created by Nintendo, Donkey Kong, Donkey Kong Country will make its grand opening on December 11 and provide new experiences such as The Golden Temple, a shining structure located in the deepest part of the jungle that has actually appeared as a level in Donkey Kong games. Inside, guests will enter the world of Donkey Kong and feel the atmosphere of the mysterious ruins as well as discover the mural inside.

The new Donkey Kong Country area will officially launch on December 11

There will also be a new ride attraction, Mine Cart Madness, which utilises an innovative ride system and a unique coaster design, sending riders on an unpredictable adventure where they will experience jaw-dropping manoeuvres.

In addition, the theme park will offer new Play Wild! merchandise, including a ticket holder featuring designs of Donkey Kong’s trademark red tie and barrels as well as straps that match the tropical image of the area.

Information about the new area and the experiences that await guests will be announced prior to the grand opening.

Boracay stakeholders outline plans to revitalise tourism, address key challenges

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Six associations of Boracay stakeholders have proposed solutions to address “pressing infrastructure, regulatory, and marketing challenges” in an effort to restore tourism to what was once the Philippines’ crown jewel.

The joint resolution was signed by Boracay Foundation, Philippine Chamber of Commerce and Industry, MICE Alliance – Boracay, Boracay Island Travel Agency and Tour Operators Association (BITATOA), Malay Tour Guide Association (MALTOA), and Korean Residents Organization of Boracay (KROB).

Six Boracay groups have proposed solutions to boost tourism, including infrastructure upgrades and rebranding the island

The joint resolution was made as tourist numbers to Boracay have been dwindling, with foreigners now making up the minority of arrivals. Before the island’s rehabilitation and the pandemic, foreigners accounted for 75 to 85 per cent of total arrivals. As of October this year, Boracay welcomed a total of 145,021 visitors, of whom only 17 per cent were foreigners, while 83 per cent were domestic tourists.

Among the groups’ infrastructure proposals are to “ensure the efficient utilisation” of the budget allocated for renovating Caticlan Jetty Port – the main gateway for tourists travelling to and from the island – and to install PWD-friendly facilities to improve the arrival and departure experience for all visitors.

They support granting international airport status to Caticlan Airport, despite opposition from some quarters. Caticlan Airport, which is newer, smaller, and nearer to Caticlan Jetty Port than Kalibo Airport, is facing delays in facility upgrades and the introduction of direct international flights, limiting Boracay’s ability to attract high-value tourists.

They clamour for “a streamlined, standardised” business permit process across all businesses in Boracay, noting that “the current renewal process for business permits, including health cards and sanitation permits, is overly burdensome, expensive, and lacks consistency”.

“The perception of Boracay as an overly regulated destination is harming its appeal to potential tourists,” the groups said, adding that they are also seeking to “shift marketing efforts to portray Boracay as a fun, relaxing, and welcoming destination” while increasing the number of events and activities to attract more visitors.

MICE Alliance, BITATOA, MALTOA and KROB will continue to actively promote Boracay by joining local and international travel shows.

IHG to bring InterContinental brand to Kodaikanal

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IHG Hotels & Resorts has signed a management agreement with Adyar Gate Hotels to develop InterContinental Kodaikanal Resort, which is slated to open in 2028.

The new resort adds to IHG’s luxury portfolio in India and marks the debut of the InterContinental brand in Kodaikanal and the sixth (open and in the pipeline) in the country, following successful ventures in Chennai, Mumbai, Jaipur, Hyderabad and Delhi.

The signing of InterContinental Kodaikanal Resort aims to bolster IHG’s portfolio in India

Once opened, InterContinental Kodaikanal Resort will feature 100 guestrooms with cottages, and a variety of amenities such as five dining venues, swimming pool, fitness centre, spa and two meeting spaces.

Kodaikanal is one of South India’s most popular getaway destinations for high end leisure and corporate clientele, known for its landscapes, pleasant climate and outdoor activities. The destination attracts a growing number of visitors each year from Tamil Nadu and nearby states like Karnataka, Telangana, and Maharashtra.

Sudeep Jain, managing director, South West Asia, IHG Hotels & Resorts commented: “With its unique blend of nature, heritage, and cultural richness, Kodaikanal has become a sought-after destination for discerning travellers seeking luxury and leisure escapes, making it an ideal location for our luxury portfolio expansion in India. With travellers seeking quality accommodations in serene and picturesque destinations, the InterContinental Kodaikanal Resort will cater to the evolving preferences of our guests and is poised to set new benchmarks in the city for luxury and elevated hospitality experiences.”

“With the resort’s prime location, exceptional amenities, and IHG’s global standards, we are confident that InterContinental Kodaikanal Resort will redefine luxury hospitality in the region and become a preferred choice for travellers seeking a unique blend of elegance and breath-taking beauty,” added Manish Goyal, managing director, Adyar Gate Hotels.

Labuan Bajo travel industry faces uncertainty as volcanic alert disrupts peak season

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