Asia/Singapore Thursday, 9th April 2026
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Aviation roundup: Jetstar Asia, ITA Airways and more

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Netflix reality cooking show The Maverick Academy places new spin on hospitality education

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Dusit International is making its mark in cinema as a key sponsor of The Maverick Academy, a high-energy reality cooking competition that premiered on Netflix on November 8.

Hosted by celebrity chef Alvin Leung, the show blends culinary mastery with entrepreneurial flair, challenging eight chefs from across South-east Asia – including one chef from Dusit Thani College (DTC) – to compete for the opportunity to join Leung as his apprentice and business partner.

Showcasing a blend of cooking challenges and business acumen, The Maverick Academy brings together eight talented chefs from across South-east Asia; photo by Dusit International

Adrian Rudin, managing director of Dusit’s reimagined flagship hotel, Dusit Thani Bangkok, also stars as a judge in one of the episodes.

John Lohr, executive director of external affairs at DTC, emphasised the show’s dynamic approach: “What I love most about The Maverick Academy is its energy and fun – it breaks away from the serious, elite image often tied to hospitality.”

He added that the series reinforces Thailand’s global culinary reputation while presenting Bangkok as a hub for hospitality education.

“Hospitality, at its core, should be about discovering passions and exploring the world, not just adhering to rigid, high-level ideals. That’s exactly what this show captures, and it’s why I wanted to be involved. It positions our school as a place where students can turn their passion into a profession while immersing themselves in the vibrant, modern environment of Bangkok – a city that defies outdated perceptions and offers a wealth of opportunities.”

The series highlights Dusit’s contributions to hospitality education, with key scenes filmed at DTC and sister facility The Food School.

Contestants also stayed at ASAI Bangkok Chinatown, a Dusit lifestyle property, while additional challenges featured Baan Dusit Thani, a culinary destination showcasing Thai gastronomy.

The show was also sponsored by the Tourism Authority of Thailand and several other prominent Thai corporations.

With its unique focus on culinary arts and entrepreneurship, The Maverick Academy not only entertains but also showcases Dusit International’s vision for the future of hospitality.

“It’s exciting to see DTC featured as, quite possibly, the first hospitality school ever on Netflix,” he remarked.

ATOAI to spotlight Arunachal Pradesh as India’s next adventure tourism hub at its annual convention

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The Adventure Tour Operators Association of India (ATOAI) is hosting its 16th annual convention in Tawang, Arunachal Pradesh from December 3 to 8. The event is expected to highlight the potential of the north-eastern Indian state as an adventure tourism destination.

“Arunachal Pradesh is India’s last Shangri-La and our next big adventure destination. The convention will showcase immense possibilities of adventure tourism in the state. During the convention, we will be showcasing our roadmap to promote Arunachal Pradesh as a prime destination for responsible adventure tourism,” said ATOAI president Ajeet Bajaj while announcing the dates of the convention during a media meet in New Delhi.

ATOAI’s annual convention highlighted the potential of Arunachal Pradesh as an adventure tourism destination

The association is expecting about 250 to 300 delegates to participate at the convention. A number of fam trips covering destinations like Zimithang, Shergaon and Chug Valley will be also organised on the sidelines of the event.

The tourism minister of Arunachal Pradesh, Pasang Dorjee Sona, shared: “The convention will help us to promote the region’s various adventure activities such as river rafting, paragliding, and mountain biking, while also showcasing the significant strides made in infrastructure and connectivity. We aim to ignite global interest in Arunachal as a premier destination for adventure, where culture and nature coexist harmoniously.”

The tourism department of Arunachal Pradesh is also planning to shortly embark on an aggressive marketing campaign through various media platforms to create awareness about the various adventure tourism experiences available in the state.

Arunachal Pradesh recorded 976,042 tourists last year.

Flurry of new taxes hurting Maldives tourism

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A surge in taxes and the compulsory exchange of foreign currency to local currency for resorts in the Maldives has raised concerns among operators, especially as the industry continues to recover from the effects of the Covid-19 pandemic.

Starting December 1, the airport tax for foreign passengers will rise to US$50 for economy class, up from the current US$30. For business class passengers, the tax will double to US$120 from US$60, while first-class passengers will see an increase to US$240 from US$90. The increase for local passengers is lower in comparison.

Maldives resorts face challenges with rising taxes and currency exchange rules

From July 2025, the Tourism Goods and Services Tax (T-GST) goes up to 17 per cent from 16 per cent while from January 2025, the green tax – a daily fee levied on each tourist – will double to US$12 per day from US$6 for resorts of over 50 rooms and to US$6 from US$3 for resorts less than 50 rooms. In January 2023, this tax went up substantially from 12 per cent to 16 per cent, which had a significant impact on tourism in the Maldives.

In another move, prompted by a foreign exchange crisis faced by the government, resorts will be required to exchange US$500 per tourist into local currency starting in January, for resorts with an average daily rate (ADR) over US$800. This policy also applies to fam trips for travel agents and journalists, even though no revenue is generated from these activities. The Maldives Association of Tourism Industry (MATI) has raised concerns and reportedly urged the government to revise the rule, suggesting it apply to 10 per cent of total revenue instead. The government has yet to respond to this proposal.

Resort owners, speaking to TTG Asia on condition of anonymity, expressed concerns that the high taxes and compulsory foreign currency exchange would affect all aspects of their operations. “All our expenses, including food imports, loan repayments, fuel, utilities, salaries, and service charges, are paid in dollars, and we don’t have enough dollars for the compulsory exchange. The high taxes will kill the industry,” remarked one local owner.

In October this year, the Maldives Monetary Authority (MMA) announced plans to implement a new foreign exchange regulation which requires all foreign currency earnings from the tourism sector to be deposited in banks.

For several months, the country has been battling weakening foreign reserves and rising external government debt, and struggling to service its foreign debt. Fitch Rating stated in a report that the decline in foreign reserves to US$492 million in May 2024 from US$748 million a year ago reflects a persistently high current account deficit. Furthermore, Moody’s Ratings showed the country’s total external debt obligations are at about US$600 million to US$700 million in 2025 – this figure could rise to US$1 billion by 2026.

In a letter to the IATA on August 31, the finance minister informed the association of the increase in airport tax, stating that while such charges typically require four months’ notice, “…we urgently need to move forward as proposed given the challenging fiscal and external position of the country.”

The proposed departure tax increase puts a lot of pressure on tour operators as bookings have already been made until April 2025, resort owners said, adding that they may have to bear the loss.

An international chain CEO, who declined to be named, said: “We are urging the government (in a letter to the Ministry of Tourism) to delay these taxes and give the industry time to adjust to these changes as we have contracts running for more than six months. We are not opposed to the increased taxes but we are concerned about the timing of these changes.”

Despite these challenges, the Maldives remains optimistic, aiming for 2.2 million tourist arrivals in 2025, up from over 1.5 million in 2024.

Indian travellers shaping the future of global hospitality: SiteMinder

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Albatros Expeditions names new CEO

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Albatros Expeditions has appointed Jakob Lunøe as the company’s new CEO.

With an extensive background in the travel and technology industries, Lunøe will be in charge of evolving Albatros Expeditions into an even more dynamic and guest-centric company, deeply rooted in its Nordic and family values.

He also recognises the critical role of agents in the company’s future success, particularly as the industry adapts to shifts toward direct-to-consumer bookings, and will be introducing a real-time booking system, and expanding educational initiatives.

WTTC’s latest roadmap highlights growing travel and tourism commitment to net zero

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The Lux Collective identifies India as a key market for Asia-Pacific expansion

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Anthem Of The Seas arrives in Singapore

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Royal Caribbean’s Anthem of the Seas is finally in Singapore and has rolled out a line-up of vacations onboard to destinations across South-east Asia, including special sailings for Christmas and the New Year.

Anthem of the Seas brings to the table 30 holidays to choose from. For those seeking a short getaway, there are the three- to four-night trips to Malaysia and Thailand; or the five-night Spice of Southeast Asia vacation to destinations like Penang, Phuket, Phi Phi Islands and more.

Enjoy a range of sailings on the Anthem Of The Seas departing from Singapore

Those with more time to spare can join the eight-night Bali Adventure that takes travellers on a journey to Bali’s coastline, where they can visit iconic temples like Tanah Lot and Uluwatu, enjoy traditional Balinese dance performances and discover the cultural hub of Ubud.

Holidaymakers looking for an immersive journey to Vietnam and Thailand can enjoy a 10-night South-east Asia adventure, where they can explore Ho Chi Minh City’s History Museum, Vietnam’s Reunification Hall, Thailand’s Grand Palace and Wat Arun, or shop at the Ben Thanh Market in Vietnam.

For the festive sailings, there is the four-night Christmas getaway on December 24 to Penang and Phuket, as well as the five-night voyage departing on December 28, which will journey to cities across Malaysia and Thailand.

For more information, visit Royal Caribbean.

“Mono-searching” in travel procurement among consumers is obsolete, claims travel specialist

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In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting the end of the “mono-searching” era.

“The disruptors of discovery (are drawing us) away from mono-searching. For those of you who still reach out to your High Street travel agent, you’re one of the very few,” said Mathews during her speech at the PATA Destination Marketing Forum 2024 (PDMF) in Phetchaburi, Thailand.

Sarah Mathews emphasises the interconnected, non-linear nature of modern consumer journeys at the PDMF 2024 hosted at Dusit Thani Hua Hin on November 14; photo by PATA/PDMF

Mathews emphasised that platforms like Netflix, social media, and even gaming have become key sources of travel inspiration. “For some of us, the way we access travel information isn’t even through search anymore. It’s often from (indirect sources) – watching a Netflix programme, a cooking show, or engaging with social media,” she explained.

Such nonlinear discovery paths reflect how consumers have evolved into what she calls “digital omnivores”.

“We’re consuming content on multiple devices daily. This makes it harder to track users, but also broadens opportunities to reach audiences in unexpected places,” she noted.

AI has become central to this evolution. “AI-driven personalisation is everywhere – from Amazon recommendations to OTAs tailoring travel options,” said Mathews.

She urged destinations to leverage AI, warning that “destinations that don’t embrace AI to personalise experiences are already falling behind”.

However, Mathews reminded marketers that storytelling remains at the heart of destination marketing.

“It’s about the people, the culture, and the products. Technology is just a tool to share these stories,” she said, adding that video content is particularly crucial.

“The most time we spend online is on video. If you’re building an audience, focus on creating snackable, shareable video content,” she suggested.

Mathews also called for a shift from outdated success metrics, such as arrival numbers, to focusing on economic reinvestment. “You can’t champion sustainability while aiming for 10 million extra visitors annually,” she stated. Instead, she advocated for measuring economic output, empowering local ownership and ensuring economic benefit – especially in developing nations – as key to long-term sustainability.

This year’s PDMF spotlighted an immersive user-generated content contest, inviting participants to uncover content gems from the technical tours, highlighting the forum’s focus on innovative marketing strategies.