Asia/Singapore Saturday, 4th April 2026
Page 37

Art of shaping talents

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There is no rest for hotel companies, as new signings, opening announcements, and asset enhancement projects are rolled out in quick succession.

According to industry analyst Lodging Econometrics, more than 15,000 hotels were in various stages of development worldwide at the end of 2024.

Hotel companies invest in robust leadership training courses to groom talents for leadership roles

Its 1Q2015 Hotel Construction Pipeline Trend Report further shared that Asia-Pacific excluding China (APEC) had 2,074 projects in the pipeline. These projects will inject an additional 408,213 rooms into the region’s room inventory.

The region also recorded 124 new project announcements with 20,181 rooms at the close of 1Q2025, while combined renovations and brand conversions stand at 211 projects with 43,230 rooms.

Along with these soon-to-come projects are new openings. Lodging Econometrics analysts noted 65 new openings with 11,151 rooms in 1Q2025; 296 hotels with 58,972 rooms are forecasted to follow throughout the rest of this year.

As more projects are completed by the end of 2026, APEC can expect to welcome an additional 311 new hotels and 63,544 rooms.

In China alone, there are 2,752 projects with 490,897 rooms under construction; 316 projects with 55,287 rooms scheduled to start construction anytime within the next 12 months; and 636 projects with 124,001 rooms in the early planning stage at the close of 1Q2025.

Lodging Econometrics analysts expects 1,153 new hotels with 173,704 rooms to join China’s hotel lodging supply by the end of this year, and another 765 new hotels with 133,332 rooms by end-2026.

In a people business like hospitality, these hefty developments require a massive pool of talents ready to be deployed across all functions and ranks, acknowledged human resource chiefs.

“Hilton has a huge appetite for talent, and it keeps me awake,” said Patsy Ng, Hilton’s senior vice president, human resources – Asia-Pacific. The company opened 221 hotels with 26,100 rooms in 2Q2025. It also added 36,200 rooms to the development pipeline in the same period, bringing its development pipeline to a record 510,600 rooms as of June 30, 2025.

“We have more than 1,100 trading hotels across Asia Pacific – managed and franchised, as well as close to 1,000 pipeline hotels – managed and franchised – based on signed deals. More than 700 of these pipeline hotels will happen in the next five years. You can imagine Hilton’s need for new talents,” Ng elaborated.

She estimated that Hilton could make at least 30,000 new hires across all levels in its hotels for the next five years, including more than 2,200 hotel leadership roles.

The same hunger for talent exists in Ascott, which has more than 300 new properties opening by 2028, as well as Minor Hotels, which will open 300 new hotels over the next three years.

According to Wong Kar Ling, chief strategy officer and managing director, Southeast Asia at Ascott, the new openings will create more than 12,000 new jobs, including over 1,500 property leadership roles.

Hiring habits
Human resource teams are challenged to not only put enough hands on deck, but also identify the right people for the property, brand, and role.

Craig Cochrane, chief people officer for Minor Hotels, said: “Our business is delivered through people. This places very high demands on how we communicate our company culture and make sure that the new people we bring on board understand the type of company we are and how they can contribute.”

Hilton believes that the quality of the hiring process can influence its ability to attract the right people.

“Modernising the entire recruitment process will deliver a top-notch candidate experience as a solution to the increasingly steep competition for talents,” stated Ng.

Hilton relies on technology to streamline intensive hiring processes. It deploys Hirevue, which allows job applicants to book their interview slots and record a pre-screening presentation on their smartphones. Tools such as Traitify helps to speed up same-day hire for high-volume jobs.

Hilton’s “multi-million-dollar investments” in new recruitment technology will yield a new AI recruitment system for all its hotels in China by the end of this year and the rest of Asia-Pacific in 2026.

It has also improved on its recruitment marketing, with the use of different social media platforms and different messaging to reach a varied audience for its various brands and roles.

Training season
The need for more leaders to helm new projects has amplified the importance of people development.

Ascott launched on July 1 the Ascott Accelerate talent programme to catapult high-potential associates into leadership roles across new properties set to open in the coming years. It features three progressive career development tracks: Aim, which builds foundational leadership skills essential for supervisors; Advance, which focuses on management capabilities for heads of departments; and Aspire, which grooms future residence managers and general managers.

Aspire is the first track to launch under the programme, with courses offered to around 30 associates selected from across South-east Asia, where Ascott is set to see its fastest portfolio growth.

Aim will launch next year with potentially 30 to 40 participants, shared Wong, who is also co-chair of the Ascott Learning Council.

Minor Hotels conducts Horizon, its general manager preparation programme that is aimed at existing general managers and department heads capable of moving into their first general manager role.

Cochrane told TTG Asia: “The general manager has great influence on how the hotel is brand- and culture-compliant. The general manager has the ability to embrace company initiatives or put up walls around his property while telling everyone to let him do things his way.

“The general manager is the conduit for communications between the company and the property. This is why we have to focus so much on grooming this position.”

Horizon is a long-term training module that combines face-to-face sessions, online sessions, mentoring, and various different exposures. At the end of it, participants will understand their responsibilities in a variety of areas.

Minor Hotels also grooms future leaders with its Ascent graduate development programme, which “builds the foundation for a hospitality career by allowing young talents to experience different parts of the business”.

Hilton offers two core leadership development programmes – Lead and Shine – to nurture hotel leaders of tomorrow.

Lead is a three-tier programme curated in partnership with Harvard and tailored to develop team members at different career stages. Shine is built for top-performing talents with the potential to step into leadership roles. Both are hybrid, with online learning resources that participants can follow through at their own pace, as well as virtual and in-person group sessions that facilitate the exchange of ideas and knowledge.

Ng said these leadership development programmes have definite outcomes – 60 per cent of Shine graduates last year have been promoted to hotel directors or general manager roles. The rest are still undergoing courses or waiting for the right position to open.

Training does not end at the top. As an ancient Chinese saying goes, one should keep learning for as long as one lives. At Hilton, general managers are supported by Hilton’s GM Academy, which instills the habit of continuous learning through online courses and presentations by external speakers, owners and other senior leaders.

5 Questions with Amitava Lahiri

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Cathay unveils new leadership team for South-east Asia and Oceania

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Cathay Pacific has made key leadership appointments across South-east Asia and Oceania as part of a regional restructuring aimed at enhancing collaboration, efficiency, and growth.

Frosti Lau has been appointed regional general manager, South-east Asia & Oceania. He brings 25 years of experience across commercial, cargo, and operations in Hong Kong, China, South Africa, and Oceania.

From left: Frosti Lau, Jonathan Ng and Lynn See

Jonathan Ng has been named regional head of customer travel and lifestyle. He joined Cathay in 2011 and has held roles across China and the Middle East and was seconded to HK Express as general manager, corporate planning, supporting the airline’s acquisition transition.

Lynn See, who joined Cathay in 2021, has been appointed regional head of people, overseeing talent development, organisational design, and inclusive employee experiences across the region; while Steve Cheung becomes regional head of finance, bringing 12 years of experience in finance operations and regional leadership, managing financial planning, budgeting, and commercial initiatives.

Area and country leadership appointments include Kelly Tsang as area head for Cambodia, Thailand, and Vietnam, Nicolas Masse as area head for Singapore and Malaysia, while Tony Sham and Vishnu Rajendran continue as country heads of Indonesia and the Philippines.

Other appointments comprise Ashish Kapur as regional head of cargo, Adam Nelson as regional head of engineering, and Dominic Vallado as regional head of airports.

Malaysia targets Asian markets ahead of 2026 tourism year

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Anticipating a surge in visitor numbers during Visit Malaysia Year 2026, Malaysian inbound operators interviewed at PATA Travel Mart 2025 are planning to expand into new markets and introduce new products to capitalise on the year-long campaign, which is targeting 47 million tourist arrivals.

Alvin Lim, director of sales for Borneo Nature Tours, said the company plans to expand the market reach of its flagship property, Borneo Rainforest Lodge, to include Asian markets such as China, India, South Korea, and Japan. This will help diversify the lodge’s visitor base, which has primarily been promoted to European markets.

Paradesa Borneo’s Casandra Bong said the company is preparing non-cycling tours to reach more travellers

“We see significant potential in the Asian markets due to accessibility and shorter travel times,” Lim told TTG Asia.

He added that the expansion will also help raise awareness of Borneo’s unique biodiversity and conservation efforts among a new audience. The Borneo Rainforest Lodge is the only accommodation option within the Danum Valley Conservation Area.

Starting next year, Paradesa Borneo plans to expand its tours to cater to non-cyclists, said the company’s sales and marketing manager, Casandra Bong.

“We have received feedback and requests for non-cycling tours and have already started our groundwork preparations which will be rolled out in 2026,” she shared.

Paradesa Borneo, currently Sarawak’s only operator for specialised cycling tours, aims to make exploration of the region’s natural beauty, wildlife, culture, heritage, and food more accessible to a wider range of travellers.

Fariz Khan Zamurad Khan, senior sales manager at Putrajaya Leisures & Services Group, said the group will work closely with Tourism Malaysia to promote its tourism offerings in Putrajaya to international markets.

He also revealed plans to open an Indian food outlet in Putrajaya by the end of 2025, a timely initiative in view of the anticipated influx of Indian travellers next year. Currently, there are no Indian restaurants in Putrajaya, Fariz said.

Personalisation and privacy key as travellers expect frictionless experiences

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Today’s travellers want personalised, seamless and instant, whether at the trip planning stage or during the trip itself, say industry experts during the Connected Journeys: Reimagining the Travel Experience in a Digital-First World session at the PATA Knowledge Forum last Tuesday.

Cindy Lui, vice president of resort sales, MGM, pointed out that travellers are used to digital experiences in their daily lives.

From left: MGM’s Cindy Lui, Simplenight’s Mark Halberstein, BBC Asia’s John Williams, and Eventiz’s Frederic Vanhoutte (moderator)

“They want the same with travel – personalisation, speed – and to be able to control this all within the palm of their hands. This means that service design has to be mobile-first, frictionless and integrated,” she stated.

John Williams, vice president – Asia, advertising sales, BBC Asia, agreed, adding that service providers have huge expectations placed on them and they have to constantly deliver the same.

“The overall experience has to be personalised from start to finish. It’s the ‘me’ culture,” added Mark Halberstein, CEO at Simplenight, a tech experience platform.

Every touchpoint that the consumer engages with a brand – such as its loyalty programme, website, or mobile app – needs to cater to the consumer, Halberstein noted. Brands can then advertise to consumer on their preferred social media channels.

On what defines a truly connected journey, Lui said it is one that is “very seamless, consistent and also personalised from every touchpoint from the guest’s booking process to check out”.

Halberstein indicated that it is about connecting all the components of the journey from the inception, planning, booking and fulfilment. “If a company can deliver all this, it makes the customer’s experience that much more memorable and enjoyable,” he added.

The discussion also touched on the challenges integrating technology and data in the travel ecosystem.

Speakers all agreed that a key challenge is fragmentation. Different parts of the travel ecosystem – airlines, hotels, transportation, and attractions – operate on separate platforms. This makes it difficult to collect data and create a single, comprehensive view of the guest, said Lui. There is also the added complexity of privacy concerns, especially with guests moving across borders.
Halberstein emphasised that while tools like AI and loyalty programmes are valuable, they are “useless without proper data”, so the key is to attack fragmentation and translate raw data into meaningful insights.

Speakers also noted the need to balance the push for personalisation with growing privacy concerns, suggesting that transparency and offering choice can achieve this balance.

Lui said that by being transparent about what data is collected and how it benefits guests, companies can build trust. When customers understand the value of sharing their data, such as receiving personalised dining or entertainment recommendations, they become more comfortable.

Crowds and perceptions

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Overt objections of overtourism – such as anti-tourist protests in some parts of Europe – and stealthy push-backs – like signs in English or Chinese to turn away tourists from eateries, but welcome locals in native small print – are increasingly showing up on the news and social media. Netizens clash in the comments section over who’s to blame for a poor destination experience, suspected racial profiling of bad behaving tourists, and dual pricing standards for locals and foreigners.

Even though overtourism is mostly seasonal and occurring only in certain locations, negative public perception can jeopardise an entire country’s welcome for a 
longer time.

Natalie Kidd, managing director, Asia at Intrepid Travel contributed an insightful opinion piece to TTGAsia.com on what Asia could learn from Europe’s overtourism crisis. In it, she called for a restructure of tourism that uplifts and protects local communities while establishing a respectful connection between people.

Our Bhutan destination feature in this issue (A shining beacon, pages 20 and 21) highlights a tourism structure that prioritises economic and social development for the country, where benefits of tourism are broadly distributed across local communities while preserving the nation’s cultural identity. Like attracts like – Bhutan’s unique destination reputation attracts travellers who appreciate high-value, low-impact tourism development.

With arrivals to the Greater Mekong Subregion set to surge in the coming years, tourism leaders in the region are now determining visitor management systems to protect their environment and communities (Reshaping tourism flow, page 9). Case studies on successful methods are shared, such as the use of digital tools to monitor and redirect tourist flows.

Indeed, this is where AI magic can come in to anticipate travel peaks and trends, monitor online reviews to spot issues in host community and traveller sentiments, and push recommendations to lesser-known areas.

Cinnamon Hotels & Resorts names new CEO

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Cinnamon Hotels & Resorts has appointed Hishan Singhawansa as its new CEO.

With 17 years at John Keells Group, Singhawansa assumes the role at a pivotal moment as Sri Lanka’s tourism surpasses pre-pandemic levels.

In his new role, he will aim to enhance the brand’s contribution to the sector and elevate the country’s profile as a global destination.

Hahnair appoints Travelsla as official partner in India

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Hahnair has appointed Travelsla as its official service partner in India. The collaboration aims to strengthen support for travel agencies in the region, offering guidance on Hahnair’s ticketing services, including access to more than 350 partner airlines.

Travelsla, led by aviation veteran Salil Nath, is a representation company and general sales agent that combines global expertise with a partner-focused approach. With extensive knowledge of the Indian market and decades of experience in airlines and travel management companies, the team is well-positioned to provide agencies with local insight and international opportunities.

The partnership aims to strengthen support for Indian travel agencies and expand access to Hahnair’s airline network

As the main point of contact, Travelsla will assist travel agents with enquiries related to Hahnair services. This includes providing information on ticketing, conducting presentations and training sessions, and facilitating ticketing authority requests to Hahnair’s partner airlines.

Hahnair’s Service Desk will continue to support agents with questions regarding issuing tickets on Hahnair stock. Bharat Kapoor, regional vice president, will also provide additional support, reinforcing the airline’s commitment to its partners in India. He added that Travelsla’s market knowledge, service focus, and strong industry relationships make it an ideal local representative.

Kimberley Long, vice president of agency distribution at Hahnair, said: “We are very happy to collaborate with Travelsla. Their service and deep understanding of the Indian market will be invaluable in strengthening our support to travel agencies across the region.”

Salil Nath, founder and CEO of Travelsla, added: “For travel agents, Hahnair’s leading airline network, along with secure processes and reliable support, will open up new opportunities and help them better serve their clients.”

Trip.com launches AI-powered Trip.Planner for personalised travel itineraries

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Trip.com has introduced Trip.Planner, an AI-powered planning hub designed to turn complex itineraries into simple, personalised journeys.

Whether for a weekend getaway or a multi-destination trip, Trip.Planner functions as an AI concierge, helping travellers build customised itineraries that reflect their travel style. With real-time transport integration, flexible planning features, and access to more than 20 million geo-tagged global points of interest, users can plan and book every detail from a single platform.

Travellers can now plan and book every detail of their journey in one place with Trip.Planner’s AI-powered interface

Flights, trains, hotels, restaurants and attractions are integrated with real-time availability, allowing travellers to book directly from their itinerary view without switching platforms. Users benefit from verified data including prices, availability, opening hours, visit durations and transport estimates, with suggestions ranging from airport transfers and car rentals to day tours. For additional support, expert-vetted recommendations are available via the in-app AI chat.

Trip.Planner adapts to different travel styles, offering itineraries for families, first-time visitors, cultural explorers, city travellers, nature enthusiasts and history buffs, with budget-conscious options also available. Planning begins with three questions – destination, trip duration and travel style – before generating an itinerary that can be previewed on an interactive map. Existing Trip.com bookings can be imported, and plans can be adjusted through canvas-style editing, while a floating AI button provides real-time suggestions throughout the process.

Trip.Planner replaces spreadsheets, bookmarks and multiple tabs by combining trip building, bookings and curated inspiration in one hub. Recommendations draw from millions of data points across Trip.com platforms such as Trip.Best, Trip.Pulse and Trip.Events, ensuring suggestions are timely and trusted.

Trip.Planner is now available on English-language Trip.com sites in select regions, with wider roll-out planned in the coming months. Supported regions include the US, Canada, the UK, Australia, New Zealand, Hong Kong, Malaysia, Saudi Arabia, the UAE, Israel, Thailand, Indonesia, the Philippines, India, Pakistan, Belgium, Ireland and general English-language markets.

“With Trip.Planner, we are offering a truly smart assistant that adapts to user preferences, simplifies decision-making, and puts joy back into trip planning,” said Bonnie Bao, director of product for Itinerary & Map, Content Center, Trip.com Group.

Pan Pacific Hotels Group offers a race-season experience for fans and families

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Pan Pacific Hotels Group (PPHG) has partnered with the Lego Group to launch themed stays in Singapore during the 2025 night race season. Six hotels under the group will offer packages combining Lego sets, hotel stays and access to leisure facilities.

The Pitstop Staycation, available at Pan Pacific Singapore, Pan Pacific Orchard, Pan Pacific Serviced Suites Beach Road, Parkroyal Collection Marina Bay, Parkroyal Collection Pickering and Parkroyal on Beach Road, includes three Lego Speed Champions sets: Oracle Red Bull Racing RB20, Ferrari SF-24 and Aston Martin Aramco AMR24, valued at S$131.70 (US$97).

Lego meets race season with themed stays at Pan Pacific and Parkroyal Collection hotels

The package also provides a limited-edition Lego Thermo Cup, booklet, a colouring activity for children, daily breakfast for up to two adults and two children, a 15 per cent dining discount and Kids Club access where available. Each booking is entered into a draw to win the Lego Technic Ferrari SF-24, with an extra chance for those who share their stay on Instagram. Pan Pacific Discovery members receive five per cent off. The offer is open for bookings until October 30, 2025, for stays between September 12 and October 31, 2025, with a minimum two-night stay.

The Elemis x PPHG Spa-cation package is available at Pan Pacific Singapore, Pan Pacific Orchard, Parkroyal Collection Marina Bay, Parkroyal Collection Pickering and Parkroyal on Beach Road. Guests booking a one-night stay in a Club room or Suite will receive the Elemis F1 Recovery Experience valued at S$310, the Iconic Discovery Skincare Collection worth S$175, an Elemis amenity kit valued at S$160, along with Club Lounge access and benefits. The package is available for bookings from September 18 to October 19, 2025, for stays between September 19 and October 20, 2025.

Both packages also include access to the hotels’ fitness centres, pools and wellness facilities. Discovery members can receive up to 15 per cent off flexible rates.

For more information, visit Pan Pacific Hotels Group.