Amadeus has partnered with Microsoft to harness the power of generative artificial intelligence (Gen AI) to simplify a hotelier’s ability to search and understand business intelligence data using chatbot functionality.
For today’s busy hoteliers, having fast and easy access to business intelligence insights to support confident, data-driven decisions is critical. In response to this, Amadeus will incorporate Gen AI into an innovative new chatbot for its business intelligence suite, debuting with Agency360+ .

The Amadeus Advisor chatbot powered by Azure OpenAI Service will be able to access the comprehensive travel agency and corporate booking data available in Agency360+, where hoteliers can use the new chatbot, Amadeus Advisor, to enter complex data requests and receive answers quickly and in natural language.
Among the benefits of applying Gen AI is its ability to instantaneously collect an in-depth level of insight to speed up complex data analysis and pave the way for more strategic business decisions. Whether hotel revenue managers are looking for information on their average daily rate (ADR), room nights, or revenue pipeline, the entire process is streamlined for them and removes the need for manual searches.
Even less technical staff or novices to data are empowered to access the solution – they can enter a search via the chatbot and then apply their findings across sales, marketing, operations, and distribution strategies.
Julie Shainock, managing director travel, transport & logistics, Microsoft, said: “Amadeus Advisor now offers a more intelligent experience to hoteliers around the world, accelerating real-time decision-making and their operational efficiencies. This is a new step in our strategic partnership with Amadeus aiming at driving innovation together and building the future of travel.”
Michael Yeomans, senior vice president, business intelligence and data solutions, hospitality, Amadeus, added: “At Amadeus, we are committed to innovation as we work to shape the future of hospitality technology, and the Amadeus Advisor chatbot powered by Azure OpenAI Service is a great example of this ambition coming to life. This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience, and remove the need for hoteliers to manually comb through data. The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”




Prior to this appointment, he was the chief operating officer of Meritus Hotels & Resorts and the Asia-Pacific managing director for IFH Worldwide.


















As Taiwan seeks to reduce its trade dependence on mainland China, it is focusing on bolstering relationships with India and South-east Asian markets through Taiwan Expo 2024, set to take place July 8-10, 2024, at the Bharat Mandapam convention centre in New Delhi.
The seventh edition of Taiwan Expo is jointly organised by the International Trade Administration (TITA), Ministry of Economic Affairs (MOEA), and the Taiwan External Trade Development Council (TAITRA).
This event aims to enhance trade relations between Taiwan and India, with 120 Taiwanese companies participating, matching pre-Covid levels.
“South-east Asian countries, including India, are major focus markets for Taiwan. India has emerged as a new regional manufacturing hub, attracting more Taiwanese companies to explore opportunities here. We see a significant shift in the semiconductor supply chain to India,” said Keven Cheng, deputy executive director of TAITRA while speaking to TTG Asia during an event in New Delhi discussing the upcoming expo.
Earlier this year, India’s TATA Electronics joined hands with Taiwan’s Powerchip Semiconductor Manufacturing Corporation (PSMC) for the upcoming US$11 billion AI-enabled semiconductor fabrication plant in Dholera, Gujarat.
After a hiatus of five years, Taiwan Expo is taking place in Jakarta, Indonesia (May 16-18). The next and last Taiwan Expo for the year will take place in Bangkok, Thailand (November 21-23).
“We organise nearly 30 trade shows in Taipei annually, inviting buyers from Asia to events such as Computex, TIMTOS (Taipei International Machine Tool Show), and TAITRONICS (Taipei International Electronics Show). We aim to diversify our trade away from mainland China, and we are already witnessing growth in business from South-east Asia and Indian markets,” added Cheng.
From January to May 2024, the total bilateral trade volume between Taiwan and India grew by 26 per cent compared to the same period last year. During the same period, Taiwan’s global export growth rate increased by 9.1 per cent compared to the previous year, while exports to India surged by 28.1 per cent.