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Cox & Kings India ties up with Berlin Tourism for MICE
Shekhar Niyogi, Kolkata, November 15, 2012

COX & KINGS India has tied up with Berlin Tourism to promote the historic city to major Indian companies, in a bid to tap the burgeoning Indian outbound MICE market.


Road shows were held in New Delhi and Mumbai to showcase attractions and MICE venues such as Brandenburg Gate, Olympic Stadium, State Opera House and East Side Gallery.


Lately, Indian leisure and MICE travellers have shown interest in exploring off-the-beaten-track destinations in Germany.


Ajay Seth, vice president outbound MICE, Cox & Kings India, said: “Berlin has state-of-the-art conference facilities as well as renowned museums and art galleries, and these make it an attractive MICE destination. Moreover, (the city) is very well-connected by flights operated by many airlines.”


Romit Theophilus, director of marketing and sales, German National Tourist Office India, said: “Germany is more economical than other European countries and this is one of the reasons why it is the second-most important destination in (this region) after the UK.”


Theophilus also compared Berlin to New York, saying that hotel rates in the German capital city were lower, thanks to a larger supply of rooms.


In 2011, 547,000 Indians travelled to Germany while 600,000 are expected to do so in 2012.


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