TRIPADVISOR has formed a partnership with technology solutions provider Internet Moguls (IM) for hotel consolidation throughout India.
Under this new arrangement, IM will consolidate an inventory of small hotel chains and independent hotels under TripAdvisor’s Show Prices campaign.
The partnership will enable hoteliers to work with IM in optimising search engine and marketing and social media capabilities.
IM will further create, implement and manage online marketing campaigns for its partner hotels across India while working closely with TripAdvisor to drive additional revenue directly to the hotels’ own websites.
Avijit Arya, CEO, Internet Moguls said, “The partnership will provide exposure for partner hotels to the 50 million tourists who consult TripAdvisor to plan their travels, particularly for hotel bookings. We are excited to be the official hotel consolidator for TripAdvisor for the India region, and will offer the Show Prices solution to our client base in India."
Sushil Wadhwa, managing director, Platinum Incentives, Mumbai, said the travel trade would benefit from access to a large number of stand-alone properties and the FIT travel segment.