AIMING to give travel consultants a better and data-driven understanding of the market and customer needs, Amadeus today announced the global launch of its Agency Insight suite of products.
Amadeus Agency Insight is a suite of products and services to help travel agencies both online and offline leverage Big Data technologies by transforming market and traveller data into actionable insights.
It is comprised of two modules: Search Analysis and Booking Analysis.
Search Analysis lets agencies understand customers’ travel intentions and identify the most popular destinations, travel periods and trip durations by analysing search data, in turn helping agencies tailor offers based on expected demand.
Booking Analysis helps agencies benchmark their market position and evaluate the competition, while revealing trends on growing routes and airlines. Agencies can use the data to enhance sales monitoring, inform marketing strategies and improve supplier management.
The suite is powered by Amadeus’ cloud-based Big Data platform, the Travel Intelligence Engine, which gathers and analyses intelligence across the entire travel cycle.
Pasacal Clement, head of Travel Intelligence at Amadeus, said in a press statement: “Understanding how travellers search and book for travel is vital for travel players. Search Analysis and Booking Analysis will empower travel consultants to leverage data and target the right travellers at the right time.”