THE German National Tourist Office (GNTO) is aiming to strengthen the country’s image as a traditional and cultural destination through its new campaign, Germany – Traditions and Customs.
Introduced to the Indian market yesterday, the campaign promotes Germany’s traditional costume and dance, beer breweries, craft villages, culinary specialties as well as festivals like the German Grape Harvest Festival in Neustadt and Oktoberfest in Munich.
“The overnight stay of Indian tourists has gone up by 72 per cent since 2007. We would now like to encourage Indian tourists to explore the diversity of culture, customs and historical sights of the lesser-known German cities,” said Michael Steiner, German ambassador to India, to TTG Asia e-Daily.
Frankfurt, Munich and Berlin are currently the top three German destinations for the Indian market.
The tourism board will be depending on strategic marketing activities like newsletters, outdoor advertorials, joint promotions with travel trade, media and trade fam trips.
Roadshows and social media to increase awareness of the campaign, said Romit Theophilus, director, sales & marketing, GNTO India.
GNTO will also advertise 150 scenic routes throughout the country.