THE DMC formerly known as Exotissimo for more than 20 years has unveiled its new identity as Exo Travel.
Exo Travel’s new name is accompanied by two short films to explain the rationale behind the rebranding.
Olivier Colomés, one of the founders, explained: “We now work with more than 1,300 agencies from 76 countries, and we’ve grown to have 700 staff and 22 offices in eight destinations in Asia.
“With a global workforce and client base, we felt it was important to explain the new brand visually to our clients and team so they could really appreciate the new brand direction.”
One of the videos, titled Our Brand Story (below), shows how the new logo provides Exo with more flexibility when used for marketing. “The new branding also allows us to breathe more life into the specialist divisions working inside Exo,” said the company, referring to Exo Foundation, Exo Events and Exo Adventure.
Group managing director Hamish Keith commented in a press release: “The rebrand does not signal a change of direction, it’s more a case of the brand better representing who we are and the services we offer.”