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NZ targets India with cricket and streamlined visa process
Rohit Kaul, New Delhi, November 10, 2014

TOURISM New Zealand (TNZ) is eyeing a bigger share of Indian arrivals, and is banking on the ICC Cricket World Cup 2015 and a new visa arrangement for corporate travellers to do so.


The NTO has partnered India’s travel agencies such as Cutting Edge Events, Fanatic Sports, Sports Konnect and TUI-ICE to sell event packages, as well as recruited New Zealand cricket captain Stephen Fleming to participate in promotions in India.


David Craig, general manager Asia, TNZ, said: “We expect high double-digit growth from India after the World Cup. We are looking to tap youth, family and MICE segments.”


TNZ expects to attract 10,000-15,000 Indian arrivals during the tournament, which is co-hosted by neighbouring Australia and starts in February. 


Separately, Tourism NZ is easing visa applications for Indian business travellers. Joining hands with six travel agencies – namely Thomas Cook India, Kuoni India, TUI-Le Passage to India, Cox & Kings, Zenith Leisure Holidays and Club7 Holidays – in an MoU last week, the one-year scheme came into effect on November 6.


Visa processing now takes three days, and existing requirements to provide evidence of funds and employment are to be satisfied via a letter of support from the travel consultant.


Naveen Rizvi, senior vice president – India & head, TUI-Le Passage to India, said: “This effort will showcase New Zealand as a stand-alone dstination rather than a combination with Australia, for MICE and events.”


From September 2013 to September 2014, New Zealand recorded 35,000 Indian arrivals, up 17 per cent year-on-year.

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