Apple Vacations makes consultation a breeze with its great location and excellent service but could do with more promotional materials for traveller inspiration
PRESENCE Apple Vacations and Conventions does ticketing, as well as sells inbound and outbound tour packages. It is very convenient to get to as it is strategically located along the commercial area of Jalan Sultan Ismail, within walking distance from the monorail station and shopping centres such as Lot 10, Sungei Wang Plaza, Low Yat Plaza and the H&M Kuala Lumpur flagship store. The huge LED signage on the building makes it hard to miss.
Stepping in, I instantly feel relaxed and calm as the store has a soothing ambience. It is a stark contrast from the heat and incessant traffic outside.
APPEARANCE The travel consultants are dressed smartly in uniforms and wear name tags. One of the consultants walked up to me, greeted me pleasantly and asked me if she could help. I told her I wished to go to Europe for a holiday with friends and she promptly asked me to take a seat opposite her. While we were talking about European tours, a member of staff came up and served me green tea. I felt so at home.
EASE The travel consultant serving me knew her products well. I showed interest in Western Europe and she showed me an 8D5N itinerary covering the Netherlands, Belgium and France. I asked loads of questions, from visa requirements to vegetarian meals and discounts for seniors and children, and she answered them unhesitatingly. The tour consultant sitting next to the person serving me was free at the time and shared her experiences, having been on this tour before. I came away impressed with the customer service and product knowledge.
SUGGESTIONS There should be more collaterals and marketing materials around. For instance, I felt the company could provide more reading materials on travel destinations as some customers may visit without a firm idea of where to travel. There should also be huge banners and reading materials on current promotions. It would have helped to make Wi-Fi available to visitors, as some clients might want to discuss their travel itineraries with their partners on Viber or WhatsApp or other smartphone apps.
I saw a huge television screen playing a film on animal conservation in some foreign land. I felt it would have been more impactful if the audio hadn’t been dimmed.