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Germany primes heritage sites for Indian discovery
Rohit Kaul, New Delhi, November 29, 2013

COME 2014, the German National Tourist Board (GNTB) will focus on UNESCO World Heritage sites, the 25th anniversary of the fall of the Berlin Wall and youth travel in Germany as part of its promotional activities in India. 


The NTO will launch a new marketing campaign in March 2014 to promote Germany’s 30-plus UNESCO World Heritage sites among Indian travellers, revealed GNTB’s destination manager – Asia and Australia, Till Weigl, during a three-city roadshow organised by the German National Tourism Office (GNTO) India in New Delhi, Bengaluru and Mumbai earlier this week.


GNTB is also seeking more FIT and leisure arrivals from India. “Germany is well established as a MICE destination in India. Leisure tourism is slowly building up. We are looking to establish Germany as an affordable destination within Europe so as to attract price-sensitive travellers too,” added Weigl.


Marc Giesen, head of DB Bahn International Sales, one of the 11 German suppliers participating in GNTO’s roadshows, is keen to target “sophisticated Indians” through its rail products. 


According to GNTO India director, sales and marketing, Romit Theophilus, the roadshows attracted 200 tour operators in New Delhi and Mumbai, and 150 tour operators in Bengaluru.


Germany recorded 550,000 overnights from India last year and 402,440 overnights from January to August 2013. Indian overnights are expected to register a marginal growth of 0.8 per cent by this year-end.


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