TRAVEL agency TUI and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) have launched their first joint consumer-facing campaign in New Delhi to further bolster the number of Indian travellers to the Middle East city.
Known as Abu Dhabi Month, the campaign runs throughout August in TUI’s flagship store in New Delhi and will consist of a number of marketing and online activities such as in-store branding and collateral, as well as Abu Dhabi banners on the TUI website and a joint e-marketing campaign.
This latest effort is TCA Abu Dhabi’s first large-scale, consumer-facing event since the NTO opened a dedicated promotions office in the Indian capital earlier this year.
India is the largest source market for Abu Dhabi, with some 80,179 Indian nationals staying in Abu Dhabi’s hotels in 1H2013, a 22 per cent year-on-year rise (TTG Asia e-Daily, July 31, 2013).
Sunil Hasija, executive director, TUI India, said in a media statement that the strong growth in outbound travel from India to Abu Dhabi was proof of the emirate’s rapidly evolving leisure and business tourism offerings.
Similarly, Bejan Dinshaw, country manager – India, TCA Abu Dhabi, commented: “With much more to see and do in Abu Dhabi as well as increased air access from the country following Etihad Airway’s equity stake in Jet Airways (TTG Asia e-Daily, December 4, 2012), we expect to see strong growth in the number of Indian guests choosing the emirate as their preferred holiday destination.”