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Adria Airways appoints GSA in India
Rohit Kaul, New Delhi, March 26, 2013

SLOVENIA-based Adria Airways has appointed Dex Aviation as its general sales agent (GSA) for India, even as the two countries work towards improving air connectivity.


“Appointing Dex Aviation as our GSA is the first step in developing our sales network in India,” said Mark Anzur, president & CEO, Adria Airways.


Ramesh Marwah, director, Dex Group, said while there were no direct services between India and Slovenia, the governments of both countries had begun discussions on the topic and he hoped for positive news soon.


“We are looking to establish closer cooperation with Indian airlines too,” he added.


Indian arrivals to Slovenia numbered 5,000 in 2012.


“Not many Indians are travelling to Slovenia at present, but we hope to see an increase in numbers with efforts like these. We are targeting leisure, wedding and MICE segments. We want more and more Indian movies to be shot in Slovenia as it is an effective way to increase awareness about the destination,” said Janez Premoze, the Slovenian ambassador in India.


Slovenia is also participating in tradeshows like SATTE and inviting Indian travel consultants to take part in the upcoming Slovenian Incoming Workshop 2013, scheduled to take place in Portoroz from April 18 to 20.


“More and more Indians are looking to visit new destinations. Slovenia can cater to this market with the right promotions and engagement with travel consultants,” said Ashok Singhal, CEO, Balaji Travco India.


Dex Aviation will also promote Adria Airways’ other destinations apart from Slovenia. A Star Alliance member, the carrier flies to 18 cities throughout Europe.

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