INDIA unveiled a new Incredible India-Yes Bank Travel Card for inbound travellers at ITB Berlin last week, the first and only card launched in conjunction with the country's NTO.
The card allows visitors to pay seamlessly in Indian rupee at shops or restaurants with point-of-sale terminals or to withdraw cash at ATMs. Able to store credit of up to Rs50,000 (US$920) at once, it can be bought and topped up at licensed travel agencies, Yes Bank branches, airport counters, money changers, hotels, airport kiosks, etc.
Rajat Sawhney, general secretary, Association of the Domestic Tour Operators of India, said: “In a country as large as India, most tourists travel long distances, and the Incredible India-Yes Bank Travel Card will provide safety, offer convenience in transacting and guard against loss of cash.
"Widespread availability to buy and recharge the card will also certainly make it a valuable accessory for inbound tourists.”
India's tourism minister, K Chiranjeevi, said: “The ministry is committed towards creating a seamless tourist infrastructure and facilitating quality services to enrich the tourist experience. I am hopeful that initiatives such as the Incredible India-Yes Bank Travel Card will go a long way in fructifying this vision, and urge tourism stakeholders to come up with more of such innovative ideas to realise the vision of making India a world-class tourist destination.”