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Reed to launch MICE tradeshow in Mumbai
Shekhar Niyogi, Kolkata, December 6, 2012

REED Travel Exhibitions will debut IBTM in 2013, the Indian edition of its series of MICE tradeshows.


To be held at the Grand Hyatt Mumbai from September 12-14, the maiden event is expected to see more than 100 MICE suppliers, including hotels, venues, NTOs, DMCs and technology companies.


Craig Moyes, portfolio director of Reed Travel Exhibitions, said in a press statement: “India holds enormous potential for the MICE industry, with a substantial annual growth in outbound travel and an eight per cent growth in GDP. (Meanwhile,) India’s Ministry of Tourism has definite plans to build more convention centres, and several large hotel groups are building new properties with meeting and conferencing facilities.”


Sushil Wadhwa, chairman of Platinum Incentives, said: “IBTM’s entry into India shows confidence in the growth and potential of the Indian MICE market. A large trade event like IBTM will certainly help showcase our venues and attractions, enabling many international organisations to consider India for their global events. The Indian corporate travel segment will also be presented with an eye-opening variety of products and services that will be showcased.”


SITE India chapter will also be partnering IBTM to offer educational elements to Indian MICE practitioners at the show.


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