Thomas Cook (India) and its group company SOTC Travel have signed a memorandum of understanding with the Mauritius Tourism Promotion Authority (MTPA) to strengthen travel demand from India, one of Mauritius’ priority source markets.
The agreement brings together Thomas Cook India, SOTC Travel and MTPA to raise destination visibility, support product development and drive visitation from across India.
Under the collaboration, the partners will focus on destination education, trade engagement and integrated marketing activity to position Mauritius more strongly across India’s metro, mini-metro and tier two and three markets. The initiative will target both leisure and business travel segments, including meetings and incentive travel.
In addition to its established beach and resort offering, the partnership will place greater emphasis on Mauritius’ cultural heritage, including its Creole influences, cuisine, festivals and religious diversity. The destination benefits from strong cultural links with India, visa-free access, relatively short flight times and a broad accommodation range across premium and value-led resorts.
Mauritius is also seeking to expand its profile as a destination for MICE and corporate travel, supported by convention facilities, integrated meeting infrastructure at resort properties and a range of outdoor and team-building experiences.
Thomas Cook India and SOTC Travel will leverage their distribution networks, destination expertise and omnichannel platforms to support the strategy, with the aim of driving sustained demand from established source cities while expanding reach into emerging regional markets.
Rajeev Kale, president & country head – holidays, MICE, Visa, Thomas Cook (India), said: “Our partnership intents leverage on Thomas Cook India’s omnichannel strength, destination expertise and extensive reach, to showcase Mauritius’ evolving proposition across leisure, MICE and business travel. We aim to tap into India’s metros as well as the strongly emerging Tier 2 and 3 markets.”
Benoît Harter, director, MTPA, added: “Our multipronged approach aims to leverage opportunities across the leisure and MICE segments through this partnership. We look forward to working closely with Thomas Cook and SOTC.”
