Following the landmark success of Further East 2024, the organisers are eager to “double down” on serving Asia-Pacific travel in the next edition, which has been announced for Bali from November 3 to 6, 2025.
The team regards the event as the only B2B community that gathers regional brands and global leaders for an exchange of luxury travel visions.
It takes pride in the event’s extended commitment to sustainability, which it acknowledges is “a headline issue in Asia-Pacific, considering how many developing economies and long-haul flight paths have sprung up in the region over the last several decades”.
At Further East 2024, recycled lanyards, bags and bracelets were distributed instead of disposable collateral. The event team was able to cut PVC usage by 95 per cent while investing in more structures to repurpose for many years. Part of the Further East brand’s Asia-Pacific mission is to show what is possible with the right partners and planning.
Last year’s show also coincided with a rebrand. The theme, Around The World in 72 Hours, developed language and imagery around The Circle – an emblem of intimacy, infinite progress, and mutual influences from the region’s past and future.
Further East’s associate event director, Sophia Asghar, said: “The Circle symbolises our tight-knit community, as well as high-end travel discovering its new centre. We’ve used it across FE – from banners and signage to email templates and sign-offs. I’m so proud of our creative team for tackling this concept from so many angles!
“Delegates loved our new look in 2024. This year, we’re making The Circle a permanent fixture of our messaging and visual palette. The challenge now is to conjure another theme that says as much about what the industry needs today, and how we’re serving it.”
While last year’s event welcomed a larger geographical scope, with the debut of South Korean exhibitors, organisers expect an expanded South Korea presence in 2025, which will cement the country as a bucket list destination.
Additionally, the show has strengthened its venue partnerships – chiefly with Desa Potato Head, which hosted the previous registration and opening party as well as ideas festival Open House, which recorded its highest attendance rate in 2024.
Serge Dive, founder and CEO of parent company This is Beyond, emphasised Further East’s ability to offer “close-knit, casual connections”.
“We’re creating a freer environment on the edge of the ocean and it pays off. In just a week here, our attendees can develop more useful relationships than they might at much bigger events, because they share the same mission and have the time and space to pursue it.”
