Agoda has launched its fourth Eco Deals programme in partnership with the World Wide Fund for Nature (WWF), where it targets to donate US$1 towards WWF’s conservation efforts for every programme booking made at a participating hotel.
The initiative supports the protection of wildlife and the conservation of critical habitats across 10 markets in Asia.
It will fund a wide array of conservation activities, including restoring wetlands in Japan, protecting spoonbills in South Korea, and ongoing projects such as advancing tiger conservation in Malaysia, protecting whale sharks in the Philippines, conserving elephants in Thailand, safeguarding saolas in Vietnam, restoring ecosystems in Indonesia, developing urban wetlands in Laos, and supporting rangers in Cambodia.
The Eco Deals programme will be open to consumers for bookings from January 20 to December 19, 2025.
Agoda is also introducing the Sustainable Tourism Impact Fund in collaboration with WWF-Singapore and UnTours Foundation. The fund provides low-interest loans from US$10,000 to US$25,000 to support businesses addressing sustainability challenges in the tourism sector.
Agoda is designating US$100,000 to the fund, with the potential to increase to US$150,000 upon reaching the $1.5 million donation target.
Damien Pfirsch, chief commercial officer at Agoda, said: “In partnership with WWF, our goal is to ensure that future generations can explore the world affordably while preserving its natural beauty. The Eco Deals programme has been an important initiative for our hotel partners since its inception in 2022, offering them an accessible way to support wildlife protection and habitat conservation projects. Additionally, the launch of the Sustainable Tourism Impact Fund will provide crucial support to Micro, Small and Medium Enterprises (MSMEs), empowering them to adopt sustainable practices and contribute meaningfully to the tourism industry’s future.”
Through the Eco Deals programme, hotel partners can offer customers discounted rates of up to 15 per cent. In exchange, participating partners receive the Eco Deals badge and are featured prominently across various Agoda platforms, including social media, banner promotions, customer emails, and in-app notifications, enhancing their visibility. Customers can easily find Eco Deals through Agoda’s dedicated landing pages.
