Mauritian-born global luxury hotel operator, The Lux Collective has identified India as a potential market as part of its expansion plans in the Asia-Pacific region. The hospitality company is at present looking at ‘like-minded’ developers who believe in its brand value.
Although a definitive timeline for entering the Indian market has not been established, Nitesh Pandey, COO for Asia Pacific at The Lux Collective, during a recent visit to New Delhi told TTG Asia that the move is expected to happen sooner rather than later.
“There are few places where we would like to have The Lux flag in Asia with India being a key focus. Having a presence in India will enhance the visibility of The Lux Collective brands among Indian consumers. This, in turn, makes it easier for us to promote our properties in destinations such as the Maldives and Mauritius. In India, destinations like Goa, Kerala, Jaipur, Dharamshala and Coorg are well positioned for the opening of our resort brand, Lux*,” shared Pandey.
The Lux Collective is currently focusing on the Maldives and Mauritius to attract Indian outbound tourists. India is currently among the top 10 source markets for its properties in these two destinations.
“We are striving to elevate India into the top five key market list through strategic consumer engagement and travel trade initiatives. Our trade efforts include regular outreach through sales calls across major cities, collaboration with B2B and DMC partners for events and roadshows, and specialised product training for B2C agents to enhance their understanding of our offerings,” he added.
For the year 2025, The Lux Collective is looking at partnerships across mixologists, chefs, wellness experts, fashion designers and lifestyle influencers to further connect with the affluent Indian audience.
In terms of its other expansion plans in Asia, The Lux Collective is coming up with Luxnam* Phu Quoc in Vietnam (2Q2026) – a modernistic overwater resort with 116 villas – and three resorts in China: Lux* Guangzhou (3Q2026), Salt of Anji (2Q2025) and Salt of Mount Siguniang in 2027. Moreover, Lux* Al Jabal and Lux* AL Bridi are scheduled to open in Sharjah by 4Q2025.
Pandey added: “Given the growing popularity of the UAE and Vietnam among Indian outbound travellers, we expect India to become a significant source market for our properties in these destinations once they become operational.”
The Lux Collective currently manages 18 operating resorts and hotels in the Maldives, Mauritius, Ile de la Reunion, China and Tanzania.
