Sabre Corporation and Air India has expanded their partnership with the launch of New Distribution Capability (NDC) content for India’s flagship airline.
This introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre’s NDC capabilities will provide agencies with rich content and real-time offers from Air India, giving travellers greater transparency, choice, and flexibility.
Sabre and Air India already have an agreement in place to distribute Air India’s traditional content, both in India and globally. With the launch of NDC offers through Sabre, Air India aims to further optimise its distribution strategy, providing travel agencies with a broader range of real-time offers. By using Sabre’s technology, the airline will be able to offer a more streamlined, efficient shopping experience that meets the dynamic needs of the modern traveller.
Nipun Aggarwal, chief commercial officer, Air India, said: “By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.”
“India is a key market for Sabre and for the travel industry overall as it fuels increased demand for travel. It’s important that the airline can distribute its NDC content easily to third party sellers and, in turn, that travel agencies can shop, compare, book and service multiple types of air content to provide the travellers they serve with a compelling experience,” added Kathy Morgan, senior vice president of product management, distribution experience, Sabre Travel Solutions.
