Hilton has announced plans to double its focused service presence in Asia-Pacific, aiming to exceed 1,000 mid-market hotels in the coming years. The company currently has 483 focused service properties operating under the Hilton Garden Inn and Hampton by Hilton brands, with an additional 594 properties in development.
Hilton’s portfolio of focused service brands, comprising of Hilton Garden Inn, Hampton by Hilton, Tru by Hilton and Spark by Hilton, has been boosted by recent openings in key tourism hotspots including Hilton Garden Inn Bangkok Riverside, Hilton Garden Inn Rayong and Hilton Garden Inn Guilin Yangshuo.
The pace of Hilton Garden Inn signings is also picking up steadily, with the most recent signings being Hilton Garden Inn Hoi An Tra Que Village (Vietnam), Hilton Garden Inn Nusa Dua (Bali) and Hilton Garden Inn Kota Kinabalu Tuaran (Malaysia).
Hampton by Hilton continues to expand across key Chinese gateway locations, most recently with Hampton by Hilton Beijing Zhongguancun Industrial Park, Hampton by Hilton Tianjin Binhai Sanda Avenue and Hampton by Hilton Guangzhou Tianhe Smart City.
Hilton recently launched Hilton Garden Inn Gen A, the brand’s new regional prototype for Greater China, to deliver innovative upscale accommodations with today’s travellers in mind. In 2025, Hilton will be looking at opportunities to expand the presence of Hilton Garden Inn by continuing to regionalise the brand and expanding franchising in India, China, Australia and Thailand. Hilton will also be looking to regionalise Hampton by Hilton across the region, as well as its other focused service brands, Tru by Hilton and Spark by Hilton.
Additionally, an expanding middle class in Asia-Pacific is showing sustained demand for intra-regional travel for both business and leisure and, as a result, record investments into hospitality assets and airline capacity.
“With more than 100 million Asians joining the middle class every year and intra-Asian travel now making up 60 per cent of international tourism arrivals in the region, we see continued demand for our focused service brands,” said Clarence Tan, senior vice president, development, Asia-Pacific, Hilton.
“As Asia’s burgeoning middle class hits the road in greater numbers, travellers in this segment are expected to be more value-driven and price conscious. Our owners are showing confidence in our efficient prototypes and kit-of-parts approach to focused service development that maximises time and investment for both owners and customers.”
