Bintan Resorts has partnered with VFS Global in a strategic move to attract more Indian travellers to the Indonesian resort.
The partnership agreement was signed on August 29 at the Grand Lagoi Hotel in Bintan Resorts.
The collaboration aims to enhance the visibility and appeal of Bintan Island, positioning it as a top choice for Indian travellers and welcome them to enjoy the island’s offerings. Leveraging VFS Global’s extensive network across India in all major and secondary cities, along with its strong connections with businesses, media, and corporate entities, the partnership is expected to boost tourism from India to Bintan Island.
The partnership will launch a targeted marketing campaign in major Indian cities, with a dual-destination approach to capitalise on the appeal of two travel experiences – Bintan and Singapore. There will also be a tagline highlighting Bintan’s unique attractions from family-friendly vacations and adrenaline-pumping adventures to culinary experiences and special events such as weddings, MICE and more.
Promotions will focus on the digital and social media platforms, in collaboration with influencers, B2B sales, and organising workshops and familiarisation trips for influencers and content creators.
Abdul Wahab, COO of Bintan Resorts, shared: “This collaboration will elevate Bintan’s status as a must-visit destination for Indian tourists. By positioning Bintan Resorts as a complementary destination to Singapore, easily accessible by a hassle-free 60-minute ferry ride from the city-state, we aim to attract a double-digit share of these Indian visitors.”
“Of immediate priority for both partners is to reintroduce Bintan’s offerings to the Indian audiences and socialise them to the sheer convenience of hopping on to the island from the shores of Singapore to enjoy themselves as families, small and big groups,” added G B Srithar, head of tourism services at VFS Global.
