Skyscanner recently partnered with OnePoll to conduct a survey targeting adults in Asia-Pacific who are planning or have already had their own weddings in order to identify key considerations for weddings, particularly destination weddings, as well as related activities such as honeymoons and pre-wedding events.
The survey sampled 2,000 respondents from Australia, 2,000 from India, 1,000 from Singapore, and 1,000 from South Korea, all aged 18 and over.
Indian, Singaporean, and South Korean respondents favour Asian destinations for their wedding, such as Thailand, pictured
The key findings for the region showed a strong appetite for destination weddings in the region. Over 68% of adults aged 18 and older have either already had or are considering a destination wedding, with India leading this trend.
As for being a guest at a destination wedding, 74% from India and 52% from Singapore have responded having attended one before. On the other hand, 61% of South Koreans and 56% of Australian respondents have yet to attend a destination wedding.
When it comes to the budget, around 30% are willing to invest 26-50% more in a destination wedding compared to a traditional hometown ceremony.
In terms of planning, about one-third of respondents reported using social media to assist with their destination wedding plans, while over 20% of respondents from each market are considering the use of OTAs. However, a smaller percentage are turning to travel meta search engines and AI-powered search tools instead.
When it comes to selecting locations, Asia-Pacific adults are prioritising regions close to home, with respondents from India, Singapore, and South Korea favouring Asia, and those from Australia opting for Oceania as their top choice.
Skyscanner recently partnered with OnePoll to conduct a survey targeting adults in Asia-Pacific who are planning or have already had their own weddings in order to identify key considerations for weddings, particularly destination weddings, as well as related activities such as honeymoons and pre-wedding events.
The survey sampled 2,000 respondents from Australia, 2,000 from India, 1,000 from Singapore, and 1,000 from South Korea, all aged 18 and over.
The key findings for the region showed a strong appetite for destination weddings in the region. Over 68% of adults aged 18 and older have either already had or are considering a destination wedding, with India leading this trend.
As for being a guest at a destination wedding, 74% from India and 52% from Singapore have responded having attended one before. On the other hand, 61% of South Koreans and 56% of Australian respondents have yet to attend a destination wedding.
When it comes to the budget, around 30% are willing to invest 26-50% more in a destination wedding compared to a traditional hometown ceremony.
In terms of planning, about one-third of respondents reported using social media to assist with their destination wedding plans, while over 20% of respondents from each market are considering the use of OTAs. However, a smaller percentage are turning to travel meta search engines and AI-powered search tools instead.
When it comes to selecting locations, Asia-Pacific adults are prioritising regions close to home, with respondents from India, Singapore, and South Korea favouring Asia, and those from Australia opting for Oceania as their top choice.