New research from Arival has shown that outdoor adventure activities remain a popular choice for travellers, with 59% participating in such activities during their trips in 2023.
The report, The 2024 U.S. Outdoor Adventure & Activities Traveler, surveyed 1,000 US citizens who have travelled in the past year, and found that 80% of those participating in outdoor activities were under the age of 55.
Arival research reveals that three in four travellers say outdoor activities are essential to their travels
The research also highlighted the increasing frequency of activity participation, with travellers engaging in an average of four activities per trip in 2023, up from 3.5 in 2019. Water-based activities, such as kayaking and paddleboarding, lead the pack with 49% of travellers participating in 2023, up from 20% in 2019.
Land-based activities like hiking and biking follow closely behind, with 48% participation in 2023, compared to 34% in 2019.
Key findings from the report include popularity of water sports, strong demand for land-based activities, younger and more affluent demographic, high spending, shifting booking patterns, activities essential to the trip, multiple activities per trip, as well as research and planning.
“The fact that three in four travellers who participated in activities rated them as essential to their trip underscores the value these experiences bring to the overall travel journey. This presents a significant opportunity for operators who can deliver high-quality, engaging outdoor experiences,” noted Douglas Quinby, CEO and co-founder of Arival.
Paula Weisenbeck, director of marketing at Polaris Adventures, shared: “We’ve seen first-hand the growing enthusiasm for outdoor activities. People are craving authentic, hands-on experiences that gets them outside in new and unique ways and create lasting memories.
“It’s not just about checking off a bucket list item anymore; it’s about connecting with nature, pushing personal boundaries, and sharing unforgettable moments with friends and family.”
New research from Arival has shown that outdoor adventure activities remain a popular choice for travellers, with 59% participating in such activities during their trips in 2023.
The report, The 2024 U.S. Outdoor Adventure & Activities Traveler, surveyed 1,000 US citizens who have travelled in the past year, and found that 80% of those participating in outdoor activities were under the age of 55.
The research also highlighted the increasing frequency of activity participation, with travellers engaging in an average of four activities per trip in 2023, up from 3.5 in 2019. Water-based activities, such as kayaking and paddleboarding, lead the pack with 49% of travellers participating in 2023, up from 20% in 2019.
Land-based activities like hiking and biking follow closely behind, with 48% participation in 2023, compared to 34% in 2019.
Key findings from the report include popularity of water sports, strong demand for land-based activities, younger and more affluent demographic, high spending, shifting booking patterns, activities essential to the trip, multiple activities per trip, as well as research and planning.
“The fact that three in four travellers who participated in activities rated them as essential to their trip underscores the value these experiences bring to the overall travel journey. This presents a significant opportunity for operators who can deliver high-quality, engaging outdoor experiences,” noted Douglas Quinby, CEO and co-founder of Arival.
Paula Weisenbeck, director of marketing at Polaris Adventures, shared: “We’ve seen first-hand the growing enthusiasm for outdoor activities. People are craving authentic, hands-on experiences that gets them outside in new and unique ways and create lasting memories.
“It’s not just about checking off a bucket list item anymore; it’s about connecting with nature, pushing personal boundaries, and sharing unforgettable moments with friends and family.”