PATA has confirmed that its Annual Summit 2027 will take place in Sanya, China, from May 17 to 19, 2027.
The event will be held in partnership with the Sanya Tourism Board. The summit is expected to bring together industry stakeholders to discuss developments affecting travel and tourism across the Asia-Pacific region.
The programme will span three days and include a one-and-a-half-day conference focused on key industry issues. Other activities will include executive board and board meetings, a Chapter meeting, a youth symposium and technical tours.
Sanya is located in the southern part of Hainan province and is known for its tropical climate, beaches such as Haitang Bay and Yalong Bay, as well as attractions including the Yalong Bay Tropical Paradise Forest Park and Wuzhizhou Island. It also has a range of tourism infrastructure, including resorts and urban cultural offerings.
Tourism authorities in Sanya have reported growing visitor demand from Central Asia and ongoing efforts to expand air connectivity. In November 2025, the city recorded more than 2.24 million overnight domestic and international visitors.
A spokesperson from the Sanya Tourism Board said the city is committed to sustainable tourism development and aims to welcome international delegates while supporting regional collaboration in the Asia-Pacific travel sector.
PATA shared that the summit will provide a platform for collaboration across the region’s tourism sector, including discussions on sustainability and industry development.
“Sanya is exceptionally well-positioned to host the PATA Annual Summit. We look forward to collaborating closely with Sanya to bring the 2027 Summit to life,” said Noor Ahmad Hamid, CEO of PATA.
