The Tokyo Metropolitan Government has launched a new website, Go Tokyo Gourmet, aimed at promoting the city’s food culture to domestic and international visitors.
The website features articles and videos introducing Tokyo’s culinary landscape, covering both established cuisine and everyday food culture. The government said the platform is intended to deepen interest in Tokyo’s food scene and encourage visitors to experience it first-hand.
Tokyo’s culinary offering is presented through a wide range of themes, from dishes that developed during the Edo period, including sushi, tempura, eel and soba, to contemporary cuisine shaped by global influences. The site also highlights locally sourced ingredients and the role of chefs and food professionals in shaping the capital’s dining scene.
Perspectives from chefs appointed as Tokyo Tourism Ambassadors, along with chefs active in Tokyo, food specialists and other industry figures, are also featured. Their contributions are used to explore the background, techniques and ideas behind Tokyo’s food culture.
In addition to restaurant-focused content, the website examines the historical development of Tokyo’s cuisine, tracing its evolution from the Edo period to the present day. Topics include food-related traditions, dining customs, everyday meals enjoyed by residents and emerging themes such as sustainability and dietary diversity.
Sections aimed at travellers focus on food experiences commonly associated with visits to Tokyo, including ramen, rice balls, convenience store meals and vending machine culture. The site also provides information on vegan, halal and gluten-free dining options, as well as guidance on Japanese dining manners, services and restaurant reservation platforms.
The website includes details of food-related events in Tokyo and practical information to help visitors navigate the city’s dining scene. Content is available in Japanese and English.
Go Tokyo Gourmet was launched on December 18, 2025, and is operated by the Tokyo Metropolitan Government. Updates related to Tokyo’s food attractions will also be shared through official social media channels on YouTube, Instagram and Facebook.
