As Indian outbound tourism demand rises, DMCBazaar is strengthening its B2B travel offerings with live inventory and expanding global partnerships, says Varun Sarda, co-founder of DMCBazaar by OneAbove
Kindly share new developments happening in your agency.
It has been a transformative year for us. DMCBazaar powered by One Above has evolved into a marketplace where Indian travel agents have the access to live and bookable content from across 80 plus countries. Our biggest leap has been launching our white label solutions and APIs which lets OTAs and travel companies to go live with the best itinerary builder for their clients direct bookings and APIs which directly integrate verified DMC activity content in real time. We have also strengthened our network in Europe, Africa, and South-east Asia, and are now working on bringing Latin America to our portfolio by early 2026.
How do you see the current outbound demand from India? Can you share some of the most popular experiences or itineraries your DMC offers?
The outbound story from India is stronger than ever. Travellers are upgrading, moving from sightseeing to immersive experiences. Europe continues to lead, followed by the Middle East and Africa. Some of our top-performing and unique itineraries this year include South Africa on a river cruise with immersive wildlife experience, Kenya and Tanzania safaris with luxury stays, Morocco desert adventures with city experiences, and Vietnam and Hong Kong family getaways. We are also seeing more multi-country trips and slow-travel experiences especially from the 25-40 age group.
What sets your company apart from other DMCs? What kind of growth are you seeing in your B2B business?
What makes us different is that we are not just a DMC – we are a technology-driven network. Every booking is backed by verified content, owned operations and transparent pricing. Through DMCBazaar, agents can plan, price and confirm itineraries instantly with real DMCs. We have seen 35 per cent year-on-year growth in our B2B segment, with major traction coming from India, the Middle East and Africa. The trust factor and speed we offer have really changed how agents book with us.
You also have a presence in the destination wedding market. What kind of trends are you noticing in the Indian destination wedding segment?
Destination weddings are becoming smaller but more meaningful. Couples today want intimate, experience-driven celebrations instead of large traditional gatherings. We are seeing strong demand for venues in Europe, Bali, Vietnam and Africa – destinations that combine luxury, culture and natural beauty. Sustainability is another key trend; people want their weddings to be eco-friendly and authentic.
How do you balance between showcasing iconic landmarks and promoting off-the-beaten-path adventures?
It is all about balance. Everyone wants to see the icons like Eiffel Tower, Table Mountain and Mount Fuji but we make sure our itineraries include local, lesser-known experiences that bring a destination to life. Our DMC teams on the ground are experts at curating those hidden gems, whether it is a cooking session with locals in Tuscany or a night safari in Kenya’s private reserves. Such experiences make travel memorable.
How has technology influenced the way you design and deliver travel experiences?
Technology is at the core of everything we do. Through DMCBazaar, travel agents can now access live rates, instant quotes, AI itinerary builders and CRM tools all under one roof. This has reduced turnaround times from days to minutes. We are also using AI to personalise itineraries based on traveller preferences, making customisation far more efficient and data driven.
What’s next for your DMC in terms of expansion or innovation?
Our next focus is Latin America and Eastern Europe, where we are setting up new partnerships. On the innovation side, we are building tools that allow instant white-label websites and custom APIs for agents, helping them go digital faster. We are also developing a dynamic pricing engine along with a QuoteBot to bring more transparency and speed to B2B travel contracting.
Are there any upcoming projects, events or collaborations you are particularly excited about?
We are gearing up for WTM London 2025 where we will showcase our latest technology. Back home, we are hosting a five-city India roadshow connecting our global DMC partners with 10,000 plus Indian travel agents in the months of February and March. On the collaboration front, we are working closely with tourism boards from Peru and South Africa to develop new markets. The goal is simple: to make DMCBazaar powered by One Above the most trusted global bridge between Indian agents and world DMCs.
