Fans are increasingly travelling across Asia to see live performances, prompting Trip.com Group and Live Nation Asia to launch a multi-year partnership integrating travel and concert experiences in major regional markets.
Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and China, the collaboration will allow fans to plan concert-focused trips, combining exclusive pre-sale access to shows with flights, hotels, and curated local experiences through Trip.com Group’s platform.
This joint venture marks Trip.com Group’s first step into the live entertainment travel space, reflecting how tourism, hospitality and live entertainment are coming together. As live music becomes a growing driver of travel, the collaboration is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.
According to Trip.com’s Momentum consumer survey, nearly 66 per cent of Asia-Pacific travellers are willing to travel internationally for concerts, with Gen Z and millennials leading the trend. In Singapore, hotel bookings tripled during Lady Gaga’s Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities such as Singapore, Bangkok and Seoul, establishing these locations as music hubs.
The collaboration also creates opportunities to work with local hotels, attractions and tourism stakeholders, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal.
The first launch under this partnership featured exclusive bundled experiences for K-pop group Twice’s tour in Hong Kong. As the official travel partner of the Twice World Tour in Hong Kong, Trip.com is offering fans presale access, bundled hotel packages, and transport options. Similar bundles and early access will roll out across five Asian markets, featuring global and regional artists. Bundles may include concert tickets paired with attractions such as Hong Kong Disneyland, Rainforest Wild Asia, sightseeing buses, and hotel rooms, enhancing the overall trip experience.
Building on its role as Blackpink’s Official Sponsor in Bangkok and Hong Kong, Trip.com will also provide presale access for the upcoming Blackpink World Tour in Singapore and Hong Kong.
“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Bo Sun, chief marketing officer, Trip.com Group. “Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment.”
“Concert travel is redefining tourism across Asia,” said James Dick, executive vice president of partnerships and media, Live Nation Asia. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”
