Accor Plus, Accor’s subscription business, has launched a new global premium travel subscription, ALL Accor+ Explorer, the first subscription to feature the new ALL Accor+ global brand, as the business looks to expand into new key markets next year.
The ALL Accor+ Explorer subscription is priced at US$229, and is projected to deliver an average of US$712 in additional savings per member each year.
The benefits, developed after extensive research with over 7,000 members and 200 hotel stakeholders, include up to 50 per cent off hotel stays in Asia-Pacific, and a guaranteed 15 per cent off the public rate with Access More at over 4,500 Accor hotels and 30+ brands worldwide.
The subscription also offers 30 per cent discount on dining and a 15 per cent discount on drinks at 1,600+ restaurants and 1,200+ bars across Asia-Pacific. Furthermore, members are guaranteed ALL Accor Gold Status or higher instantly, which includes a bonus of 30 Status Nights each year, providing perks like room upgrades, early check-in, and late check-out (where available), plus priority access to exclusive member-only events and offers.
This new offering leverages the success of Accor Plus, a travel subscription business that has operated in Asia-Pacific for over 30 years and currently boasts over 450,000 members.
Earlier on Wednesday during a lunchtime media event at the Pullman Singapore Orchard’s Eden Restaurant, Emilie Couton, CEO, Accor Plus, shared that the ALL Accor+ Explorer has been in the works for the “past 18 months”.
Couton explained the timing, noting that while “subscription models have grown 400 per cent over the past decade”, the travel sector remains largely underrepresented. Launching the new programme is a direct move to capitalise on the rapidly expanding global subscription market, which analysts project will exceed US$2 trillion by 2034.
She added: “According to a Travelport study (released in January 2025), 35 per cent of travellers surveyed said they would consider purchasing a travel subscription.”
The programme is fully integrated with the existing ALL Accor platform and app for a seamless member experience. All existing Accor Plus members have been automatically upgraded to the new premium subscription.
