Alila, part of Hyatt’s Luxury Portfolio, has launched a global campaign, A World Awaits, highlighting personalised guest experiences across its hotels.
The campaign also introduces Alila Moments, a series of immersive experiences designed to connect guests with local culture, the environment, creativity and wellness.
A World Awaits explores how travel can both reveal the world and prompt personal reflection. The campaign invites guests to experience destinations with presence, pairing visuals of Alila locations with personal moments of immersion and mindfulness.
A World Awaits also marks the debut of the Alila Moments platform, a collection of curated experiences available at all Alila hotels worldwide. Each experience is designed to foster connections with the local environment, culture, and other guests. Examples include a guided hike and river plunge at Alila Ventana Big Sur in California, a day with artisans and traditional wellness treatments at Alila Fort Bishangarh in India, spiritual and cultural activities at Alila Villas Uluwatu in Bali, a frankincense-themed ritual and dinner at Alila Hinu Bay in Oman, and an incense-blending and meditation session at Alila Shanghai.
The campaign is being implemented across 18 destinations including Indonesia, the Maldives, Oman, India, China, Malaysia and California, and features the newest property, Alila Dong’ao Island Zhuhai. Alila Mayakoba is expected to open in late 2025 as the first Alila property in Latin America.
“A World Awaits is a pivotal campaign for the Alila brand, reinforcing its commitment to the luxury traveller who cherishes every step that they take, believes in moments of wonder large and small, and cares about the planet as much as they care about themselves,” said Katie Johnson, vice president, global brand leader, luxury portfolio, Hyatt.
“From cultural and environmental immersion, to enriching bespoke experiences and holistic wellbeing, with this campaign, Alila hotels look forward to guests experiencing the worlds of culture, tradition, nature, spirituality and more, that await them at every corner.”
