The Tourism Authority of Thailand (TAT), in collaboration with Royal Enfield, brought together 12 international travel influencers from the Asia-Pacific region for a motorcycle journey to highlight Thailand’s travel offerings.
The Amazing Thailand X Royal Enfield partnership is part of the wider Amazing Thailand X Global Allied initiative. Held from August 11 to 17, 2025, influencers from India, Malaysia, Indonesia, Japan and South Korea started their adventure in Bangkok before travelling through Trang, Phatthalung and Songkhla, documenting their experiences along the way.
The itinerary included Muay Thai at Rajadamnern Stadium, street art in Trang, Krachong Waterfall and the Khao Chong Botanical Garden. In Phatthalung, the group visited Talay Noi by paddleboat and attended a performance of the local Nora dance. In Songkhla, they used local transport, visited Kim Yong Market and explored the city’s cultural heritage.
The partnership also included engagement with the Royal Enfield Community in Hat Yai, where 50 motorcyclists joined the campaign to promote cultural exchange.
Influencers documented the journey across digital platforms under TAT’s Your Stories Never End theme. So far, they have produced 355 pieces of content, including posts, video reels and stories, reaching about 14,677,650 people worldwide.
TAT governor Thapanee Kiatphaibool said: “This collaboration with Royal Enfield is a powerful example of how we can blend lifestyle, adventure and cultural exploration to position Thailand as a destination that goes beyond the ordinary. By engaging passionate influencers and motorcycle communities across the region, we are not only showcasing Thailand’s hidden gems but also inspiring travellers to create their own unforgettable stories.”
