PATA Travel Mart 2026 (PTM 2026) will be held for the first time in Sarawak, Malaysia, at the Borneo Convention Centre Kuching from August 18 to 20, 2026.
The event is endorsed by the Ministry of Tourism, Creative Industry and Performing Arts of Sarawak, hosted by the Sarawak Tourism Board (STB) and supported by Business Events Sarawak.
A PATA member since 1981, STB has partnered with the association on initiatives to promote destination resilience and sustainability. Sarawak was among the Asia-Pacific destinations to implement the Tourism Destination Resilience capacity building programme, launched with PATA in 2024. The two organisations also collaborate on strategic projects, including carbon offset initiatives, joint advocacy and policy development, sustainable urban tourism, biodiversity conservation and capacity building for green hospitality.
With a strong foundation of collaboration, Sarawak is positioned as an ideal host for PTM 2026. The destination offers a strategic location for global tourism professionals focused on advancing a sustainable and inclusive future for the industry.
PATA CEO Noor Ahmad Hamid stated: “As a long-standing and valued member, STB has consistently supported a wide range of collaborative initiatives over the years. PTM 2026 will not only align with the Visit Malaysia 2026 campaign and PATA’s 75th Anniversary, but also mark STB’s 45th year of membership with the Association, making it a truly special occasion for Sarawak, PATA, and all participants.
“We look forward to welcoming our community and stakeholders to Sarawak and showcasing the destination’s remarkable strengths in both business and leisure – and highlight how there is always ‘More to Discover’ in Sarawak.”
Further details about PATA Travel Mart 2026 will be shared in due course. Registration is now open.
