Experience Gold Coast has launched a new locally developed app designed to transform how people explore the city by providing curated tips, hidden gems and exclusive deals in one platform.
Operated by Experience Gold Coast, the free mobile app offers personalised recommendations, smart tools and curated content to enhance how users discover and enjoy the area. The self-titled tourism app helps both visitors and residents explore the city’s highlights and features Goldie, an AI-powered chatbot that serves as a personal guide.
Gold Coast mayor Tom Tate said the app makes it easier for people to connect with the city, whether visiting for a weekend or living there long term. He explained it brings events, experiences and stories personalised to users’ interests to their fingertips.
Available for Apple and Android devices via the App Store and Google Play, the app includes a real-time events calendar, curated ‘what’s on’ listings and exclusive offers on experiences, dining and accommodation.
Experience Gold Coast head of marketing Brant Hirst described the app as the ultimate guide to the Gold Coast in your pocket. He added that Goldie, the lorikeet-inspired chat assistant, is ready to answer users’ questions.
Users can share their own Gold Coast stories through written or video submissions linked to specific places and events. The app’s personalisation tools tailor suggestions based on location, preferences and activity, helping both locals and visitors explore more of what they enjoy.
The Experience Gold Coast team collaborated with local developer Spritely to build the app. Spritely’s head of product, Scott MacKenzie noted that the city’s growth as a vibrant cultural destination influenced the app’s development, with content creators playing a key role in sharing authentic experiences.
The app launch follows recent data from Tourism Research Australia confirming the Gold Coast as Australia’s second largest holiday market and Queensland’s largest.
Hirst said: “This app is just the beginning of a broader digital transformation strategy, with plenty more exciting developments in the pipeline. What makes it so powerful is its ability to grow and evolve alongside our city – adapting to how people experience the Gold Coast now, and into the future.”
