The Singapore Tourism Board (STB) and IndiGo have signed a year-long agreement to promote Singapore as a key leisure and business destination for Indian travellers and drive bookings via IndiGo’s network.
India remains one of Singapore’s top three tourism source markets, with more than 500,000 Indian visitors arriving in the first half of 2025, supported by strong air connectivity. Over 270 weekly flights currently link Singapore to 15 Indian cities – Ahmedabad, Amritsar, Bengaluru, Bhubaneswar, Chennai, Coimbatore, Delhi, Guwahati, Hyderabad, Kochi, Kolkata, Mumbai, Thiruvananthapuram, Tiruchirappalli, and Visakhapatnam – through Changi Airport.
Singapore consistently ranks among IndiGo’s top three international destinations. To meet rising demand, IndiGo will introduce IndiGoStretch – its business product – on Singapore-Delhi and Singapore-Mumbai routes from August 9, 2025, coinciding with Singapore’s National Day. IndiGo also offers direct flights from nine Indian cities and connections across its network.
The latest partnership builds on the earlier Untold Singapore campaign and aims to highlight Singapore’s mix of iconic attractions and lesser-known experiences. The year-long campaign will include special travel deals, influencer content, trade roadshows, training, and familiarisation trips. Both parties will also share data insights to tailor marketing efforts and better engage Indian travellers.
“As we celebrate 60 years of India-Singapore diplomatic relations in 2025, our expanded collaboration with IndiGo and the launch of the year-long Untold Singapore campaign positions us to harness the potential of India’s dynamic travel market. This partnership will inspire both first-time and returning Indian visitors, further strengthening the enduring tourism ties between our nations” said STB CEO Melissa Ow.
IndiGo CEO Pieter Elbers added: “We are delighted to partner with Singapore Tourism Board to boost tourism and travel between the two countries. With our recent introduction of IndiGoStretch, tailor-made business class product to Singapore, we are even more confident that our customers will enjoy the premium travel experience to this vibrant destination.”
