The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has introduced an updated logo and revised brand identity, reflecting a refinement of the Maldives destination brand. The changes, while minor, are intended to create a more consistent and unified visual presence across all platforms.
The revised logo features slight adjustments to colour tones and a more prominent logotype to improve visibility, particularly in high-exposure areas such as outdoor advertising. While the overall appearance remains familiar, the modifications aim to strengthen recognition and consistency.
Accompanying the logo update are revised brand guidelines, which include updated fonts and simplified design elements. Greater emphasis has been placed on destination-focused imagery, with reduced use of additional graphics to support a cleaner and more cohesive visual style.
The updated logo and branding elements came into effect on July 6, 2025, across all platforms and mediums.
