Hilton has launched the latest iteration of its It Matters Where You Stay campaign, spotlighting its collaboration with Indian actor and producer Deepika Padukone.
The campaign underscores Hilton’s commitment to delivering stays that support guests’ ambitions – particularly for a new generation of Indian travellers shaping success on their own terms.
Filmed in Bengaluru, the city Padukone calls home, the campaign captures the everyday moments that make a stay memorable. Whether preparing for something important, balancing work and downtime, or simply taking time to reset, the campaign highlights Hilton’s signature service and design that help guests feel both grounded and ready for what lies ahead.
“At Hilton, we’re For The Stay – an experience you only get at Hilton and our 24 brands around the world. The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them,” said Mark Weinstein, chief marketing officer, Hilton.
“We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms and we’re here to host them in India and around the world. Deepika brings her own, authentic Stay story to life in a way that’s both powerful and deeply human and her journey reflects the kind of drive we see in our guests every day.”
Padukone shared: “It’s always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory.”
Hilton is rapidly expanding in India, with plans to grow its portfolio tenfold over the next decade. With new hotels opening in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai this year, Hilton is introducing more ways to stay across the country. It is also launching five new brands tailored to India’s evolving travel market.
