IHG Hotels & Resorts has signed a management agreement with Kevit Retreats for the development of Holiday Inn Express & Suites Pithampur, scheduled to open in 1Q2028.
The project aligns with IHG’s strategy to expand in high-demand and secondary markets in India.
Holiday Inn Express, IHG’s largest brand with more than 3,200 hotels globally, aims to provide streamlined service and practical accommodation. The upcoming hotel will incorporate the brand’s Generation 5 concept, which includes flexible design elements tailored to meet the needs of business travellers.
The hotel will be located in Pithampur, part of the Indore Metropolitan Region, and integrated into a mixed-use development that includes industrial, logistics and warehousing facilities. It will feature 150 rooms, two dining venues, meeting spaces, a fitness centre and on-site parking. The location is expected to attract business travellers working in the area’s industrial and automotive sectors.
Pithampur, in Madhya Pradesh, is one of central India’s key industrial zones. It is home to major automobile and pharmaceutical companies, as well as NATRAX, one of Asia’s largest automotive testing facilities. The area also hosts India’s first greenfield Special Economic Zone, contributing to its status as a commercial hub.
Sudeep Jain, managing director, South West Asia, IHG, said the signing supports the group’s efforts to grow in untapped markets and meet demand for international-standard accommodation – Pithampur’s growth in the automotive and pharmaceutical sectors made it a strong fit for Holiday Inn Express.
Aditya Agarwal of Kevit Retreats added that the partnership with IHG aligns with Pithampur’s growth, noting demand for international-standard accommodation and IHG’s suitability to meet it.
