Millennium Hotels and Resorts (MHR) has launched Culinary Compass, a new dining campaign for MyMillennium members, to mark its 30th anniversary.
Available exclusively in Singapore from April 21, 2025, to March 31, 2026, the initiative offers members a digitally driven culinary experience across 16 participating restaurants, including Tentsuru, Grand Shanghai and SanSara.
Launched in conjunction with Singapore’s 60th anniversary, Culinary Compass highlights MHR’s focus on F&B innovation and digital transformation, while creating a dynamic, rewarding experience for loyal diners.
The campaign allows members to collect digital stamps via the MyMillennium app by dining at different restaurants in the group’s Singapore portfolio. Rewards are unlocked at milestone visits, with perks ranging from complimentary drinks and membership upgrades to an exclusive Chef’s Table experience.
Participants can explore a wide range of cuisines, from traditional Asian to modern European fusion and South Asian offerings. Upon registration, MyMillennium members receive a digital Culinary Passport. Each new restaurant visit, verified by scanning a QR code, adds a stamp to their passport.
Guests also stand a chance to win a three-night stay at any MHR property in South-east Asia, including immersive cooking and cocktail-making classes.
Saurabh Prakash, interim chief operating officer and chief commercial officer of MHR, said: “This interactive digital dining programme exemplifies our continued commitment to creating meaningful experiences for our guests, while reinforcing our leadership in hospitality across Asia.
“Culinary Compass not only rewards our valued MyMillennium members, but also reimagines how we engage with food lovers through a seamless and immersive digital journey that connects storytelling, exploration, and loyalty.”
