Hilton has announced a growth strategy for India, aiming to expand its presence tenfold over the next decade, with a target of more than 300 hotels across the country. The plan includes the introduction of five additional Hilton brands into the Indian market.
The announcement was made during Hilton’s first brand showcase in India, held in Bengaluru on May 6, 2025. Under the theme Unlocking the Stay, the company presented 10 of its brands through displays and presentations at the event.
Speaking to media, Chris Nassetta, president and CEO of Hilton, expressed confidence in the potential of the Indian market. “I do not believe there is a market that has more growth opportunities than India. We believe that India is still an underpenetrated market compared to other parts of the world, offering terrific opportunities for everyone.”
Hilton currently operates 32 hotels in India, with a further 29 in development. Slohh by Roach, Curio Collection by Hilton, opening in 2025, will be the first Curio property in India, located in Bengaluru. The Den Bengaluru, LXR Hotels & Resorts, scheduled to open in 2026, will be the first LXR property in the country.
“When you consider the scale of our business globally, India is currently a relatively small market. Our global success has been driven by building a strong, diversified network of hotels that cater to all price points and we believe the same strategy will work in India. Our focus will be on expanding across Tier 1 cities and resort destinations, while also reaching into Tier 2 and Tier 3 markets,” added Nassetta.
Alongside Curio and LXR, Hilton plans to introduce Signia by Hilton, Waldorf Astoria, and Spark by Hilton to the Indian market. The company has signed a licensing agreement with Olive by Embassy to develop 150 Spark by Hilton properties across India over the next ten years.
Alan Watts, president, Asia Pacific, Hilton, noted the importance of infrastructure and domestic demand in enabling the company’s expansion.
“The infrastructure development is giving India real momentum in travel and tourism. As we expand our presence in India, we will focus on working with the right partners in the right locations,” Watts highlighted.
