Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has launched Explora Club – a new loyalty programme designed to recognise and reward returning guests.
The programme features a five-tier structure: Classic, Silver, Gold, Platinum, and Diamond. Each level unlocks a curated set of benefits, including priority access, tailored events, personalised gifts, and exclusive savings. As members travel more, they gain additional privileges that enhance their experience both on board and ashore.
Membership levels are determined by weighted nights at sea, adjusted by suite category. Additional points can be earned through Destination Experiences booked before or during the journey, as well as through eligible onboard spending. This includes Ocean Wellness treatments, culinary experiences, beverages, laundry services, and purchases at The Journey boutique.
Explora Club also offers Status Match, allowing guests with loyalty status from other luxury cruise lines to receive an equivalent membership level from their very first journey.
By July 2025, members will have access to a personalised My Explora area online, where they can view their benefits, status level, and past journeys—all contributing to their overall membership tier.
As members move through the levels, they enjoy an expanding range of benefits. These include a welcome on board, exclusive gifts, birthday surprises, and turndown touches. Members also receive savings and credits across Ocean Wellness, Destination Experiences, and future journeys. Higher tiers unlock special offers, boutique discounts, and a complimentary week-long journey for two.
Before each journey, members benefit from early access to new itineraries, a dedicated members’ area online, and priority assistance. Top-tier members also enjoy private airport transfers and complimentary suite upgrades.
On board, guests are invited to exclusive events, such as cocktail receptions with ship leadership and signature culinary experiences. Services are further enhanced with perks like a welcome from the general manager, laundry services, priority bookings, behind-the-scenes tours, and private shopping opportunities.
