Air New Zealand has revealed its new uniform, a collection that reflects the cultural heritage and artistry of Aotearoa New Zealand. The print, colour, and design aim to represent aspects of Aotearoa to an international audience.
The uniform was designed by New Zealand-born designer Emilia Wickstead and features hand-painted prints by tā moko artist Te Rangitu Netana. It marks a change in Air New Zealand’s uniform design and incorporates elements of identity and storytelling.
Worn by 6,000 Air New Zealand staff globally, the airline’s uniforms are a recognisable part of its identity. The new designs by Emilia and Te Rangitu continue this tradition with a new approach.
The new Air New Zealand uniform collection includes a mix of colours, prints, and tailored designs. Key pieces include The Fine Print – Dress, with a tui knot neckline and the kōwhai print inspired by Māori heritage and the story of Ngatoro-i-Rangi; The Collective Thread – Shirt, a design with printed patterns, suitable for any crew or ground staff member; and The Wrap Around – Trench, a trench coat in violet pinstripe designed for consistency across the uniform. The Woven One – Ie Faitaga is a garment to be trialled by Pasifika staff, reflecting Pacific heritage, while The Runway Cut – Waistcoat is a new design for male crew and ground staff, intended to convey a sense of presence and authority.
Air New Zealand will begin trialling its new uniform in May 2025, following an initial reveal. After a period of testing and feedback from staff across the airline, the uniform will be introduced across its network, with team members expected to begin wearing it from 2026.
Air New Zealand chief executive Greg Foran commented: “For us, this is more than just a uniform; it is a celebration of our people, our culture, and our values. Air New Zealand has never been about standing still or blending in. As an airline, we are all about being bold, celebrating what makes us unique, and celebrating our team members. This new uniform encapsulates everything we stand for – a combination of innovation, rich cultural heritage, and a sense of pride and belonging.”
